Anthony van Charldorp

Chief Commercial Officer & Managing Partner ShelfSupervisor | Owner Toklaunch.com | Senior E-Commerce consultant |

Netherlands

About

Hands-on e-commerce and digital transformation professional, co-owner of ShelfSupervisor and owner of TokLaunch.com, with extensive experience in international omni-channel B2C & D2C retail, FMCG, telecom, and online media. Active in both corporates and start-ups, with a strong preference for private equity-backed companies. Strategic, result-driven, and entrepreneurial. Expertise: e-commerce, marketplaces (TikTok Shop, Amazon), marketing automation, digital transformation, online (trade) marketing, FMCG, telecom, online media, D2C, B2C, retail, omni-channel retail, retail media, conversion optimization, usability, CRM (HubSpot), marketing strategy, and key account management. šŸ“… Book an appointment: https://calendly.com/anthony-the-y-company/30min

Experience

  • Chief Commercial & Operating Officer (CCO/COO) & Managing Partner at ShelfSupervisor
    Sep 2025 - Present Ā· 10 mos

    https://www.shelfsupervisor.com: Our purpose is to support companies realizing value with their inventory data. With ShelfSupervisor we prevent lost sales by improving and automating inventory counts in warehouses and stores using drones with computer vision.

  • Ecommerce advisor at Alpine
    Jun 2025 - Present Ā· 1 yr 1 mo

  • Owner at The Y Company Consultancy
    Sep 2018 - Present Ā· 7 yrs 10 mos

    Worked as a freelancer or ad interim for the following brand, retailers & agencies

  • Founder & Owner at Toklaunch
    Jun 2025 - Present Ā· 1 yr 1 mo

    https://toklaunch.com: is a Dutch company that helps companies in all the aspects of launching your TikTok shop in a specific country. From a business case, selecting an agency, logistics, legal. We have experience in launching TikTok shops and we make sure we launch your shop as quickly and efficient as possible.

  • Advisory Board Member at DataOps House
    Apr 2025 - Jun 2026 Ā· 1 yr 3 mos

    DataOps House specializes in empowering companies to make better decisions by democratizing data efficiently and sustainably. Their services include data strategy consulting, solution architecture, data engineering, data science and AI agents