Irvine, California, United States
Digital marketing professional with 12 years of marketing experience specializing in SEO, paid media, and performance marketing. Proven track record of driving revenue growth through data-driven strategy, campaign optimization, and cross-channel marketing initiatives. Experienced in managing marketing budgets, improving marketing operations, and delivering measurable results including 40% organic revenue growth and significant improvements in advertising ROI.
Professional Highlights: • Created holiday and Black Friday/Cyber Monday sales resulting in 143% increase YoY & achieved 137% total annual sales goals. • Improved Google Ads ROAS from 5x within two months through campaign restructuring and optimization. • Generated nearly $3M in revenue in six months, reaching 171% of the annual sales target through strategic campaign execution and performance marketing optimization. Responsibilities: • Led strategic planning and execution of multi-channel digital marketing initiatives including SEO, paid media, email marketing, affiliate partnerships, and website optimization to drive revenue growth and brand visibility. • Managed $200K–$300K annual marketing budget, allocating spend across channels based on performance metrics, ROI modeling, and seasonal demand. • Owned end-to-end marketing operations, developing processes, workflows, and project management systems to improve campaign execution and team efficiency. • Collaborated cross-functionally with design, development, leadership, and external vendors to launch integrated marketing campaigns and website improvements. • Led and developed a direct report, providing training, feedback, and strategic direction to strengthen marketing capabilities and support successful campaign delivery.
Professional Highlights: • Created an influencer marketing program and signed on 40+ influencers within the first 3 months with an average following of 50K+. • Increased organic revenue 40% through SEO optimization and technical site improvements. • Developed a scalable social media marketing process and timeline to drive follower engagement and growth. Responsibilities: • Developed marketing strategies and promotional calendars for seasonal campaigns and product launches, ensuring timely, high-impact execution. • Coordinated with developers and designers to deploy new product pages, promotional campaigns, and UX improvements. • Managed and optimized paid search and digital advertising campaigns, continuously testing targeting strategies, ad creatives, and landing page performance.
Professional Highlights: • Implemented project management workflows within the company Asana that improved the overall turnaround time on deliverables and streamlined task organization. Responsibilities: • Implemented project management workflows in Asana, improving turnaround time and task organization. • Identified customer behavior, improved SEO conversion opportunities, and performed Local SEO audits. • Increased leads for SMB and B2C clients through on-site and citation optimizations.
Professional Highlights: • Maintained a 2-year client relationship resulted in a 270% growth in organic traffic and 1,000% increase in search impressions and visibility. • Optimized turnaround times on SEO client deliverables and audit processes that led to an increase in average client retention. Responsibilities: • Developed marketing strategies with cross-functional teams, securing series-level funding for clients and driving substantial year-over-year growth. • Established partnerships with external agencies and internal stakeholders to align SEO efforts with overarching marketing and business goals. • Trained and mentored junior team members, fostering a collaborative and high-performance work environment.
Professional Highlights: • Performed large scale SEO optimizations for a B2C e-commerce website that was directly attributed to a significant increase in both SEO search performance and product sales. Responsibilities: • Created SEO and content marketing strategies tailored to small to medium-sized e-commerce enterprises. • Monitored KPIs and conducted performance evaluations to measure and improve the effectiveness of SEO campaigns. • Conducted data analysis and implemented large-scale optimizations, resulting in notable revenue growth for clients. • Nurtured client relationships by meeting and exceeding expectations, and resulting in enhanced client satisfaction, retention, and loyalty.
Professional Highlights: • Single handedly planned and implemented multiple simultaneous website migrations and redesigns within a 3-month period that greatly improved overall local SEO and lead generation. • Provided SEO services that directly contributed to a 200% increase in total revenue, resulting in significant business growth and performance. Responsibilities: • Planned and executed multiple website migrations and redesigns, boosting local SEO and lead generation. • Led UI/UX audits and A/B testing to enhance customer engagement and drive sales. • Managed Google AdWords and paid social advertising campaigns to maximize ROI. • Spearheaded website redesign projects to align with evolving SEO standards.