Anthony Pedersen

Chief Executive Officer

City of Cape Town, Western Cape, South Africa

About

A Chartered Accountant with 25+ years C-Level (CEO,COO,CFO) experience in the health insurance and healthcare sectors.

Experience

  • Chief Executive Officer at Icon Healthcare Holdings
    Jan 2020 - Present · 6 yrs 6 mos

    Icon Healthcare Holdings is a diversified healthcare group headquartered in South Africa. With it's roots as the leading value-based-care oncology service provider with 27 specialized treatment facilities, 30 radiation bunkers, 108 accredited chemotherapy centres and a full pharmaceutical value chain, the group has diversified into a multi-disciplinary provider. Responsibilities in this role include: - Developing and implementing innovative strategies to achieve business growth and development objectives - Directing and motivating the executive team to build a patient-centric culture by increasing accessibility for patients and delivering high-quality and affordable care - Overseeing brand awareness, positioning, and public relations activities by representing the company in regulatory forums and across various media platforms - Ensuring all statutory and regulatory compliance and governance are met - Capturing growth opportunities and developing business cases for approval - Serving as an Executive Board member at the holding company level and group-wide subsidiaries. Achievements include: - Exponential increase in revenue and EBITDA by devising and implementing strategic initiatives - Secured a pharmaceutical company and implemented a cutting-edge chemotherapy value chain - Forged a national strategic partnership with one of the largest private hospital groups in South Africa - Negotiated a ground-breaking deal with a leading health insurance company and the first in the country for rewarding doctors for quality metrics - Led various digital transformation projects while optimising and streamlining operations.

  • Director of Innstone Healthcare - An appointed representative of WPA Healthcare Practice PLC at WPA Healthcare Practice Plc
    May 2023 - Present · 3 yrs 2 mos

    In 2023 I founded Innstone Healthcare Ltd who are an appointed representative of the WPA Healthcare Practice PLC. The Healthcare Practice is a wholly owned subsidiary of WPA, authorised and regulated by the Financial Conduct Authority.

  • AfroCentric Group (Full-time · 9 yrs 4 mos)
    • Chief Executive Officer - Medscheme Holdings
      Jan 2018 - Jan 2020 · 2 yrs 1 mo

      Afrocentric Investment Corporation is a publicly listed diversified healthcare company providing health insurance, managed care and related products and services to nearly 4 million beneficiaries and employing more than 6000 staff. During my tenure with the Group I held various Executive roles including that of CEO of Medscheme, COO of Medscheme and MD of the Group's International Operations. As CEO of Medscheme I was responsible for: - Providing executive leadership in the diversified healthcare company by holding senior-level and top-management roles - Overseeing the operations for over 15 subsidiary companies across six African countries - Initiating and leading various digital transformation and legacy claims processing system modernisation projects - Serving as a company representative to increase brand awareness through regulatory forums and media partnerships - Optimising and centralising operations to drive cost efficiencies and improved customer satisfaction results. Achievements included: • Strategically converted various corporate health insurance policy holders in South Africa leading to exponential business growth. • Fostered productive relationships with the Boards of Trustees of 19 health insurance scheme clients. • Spearheaded the executive team and provided leadership support to over 4,000 employees.

    • Managing Director - Helios IT Solutions
      May 2016 - Jan 2018 · 1 yr 9 mos

      Helios IT Solutions (now rebranded Afrocentric Technology Solutions) is the IT subsidiary of Afrocentric Investment Corporation focused on development of specialised healthcare solutions. As Managing Director of this company, I: - Built and deployed a positive organisational culture and developed transformation strategic plans to overcome operations and service-related challenges of the business. - Streamlined business processes and improved efficiency by outsourcing non-core functions. - Maintained active interactions with customers to strengthen relationships. - Secured three major software deployment and material IT contracts.

    • Chief Operating Officer - Medscheme Holdings
      Nov 2014 - May 2016 · 1 yr 7 mos

      During my tenure as the COO of Medscheme my responsibilities included: - Collaborating with the leadership teams operating across multiple business units and locations to orchestrate around 4,800 employees - Leading cross-functional areas covering sales, claims processing and adjudication, inbound and outbound customer service call centres, and several clinical risk management functions - Restructuring business units to meet client requirements - Strategically secured and implemented a new client of over 500K beneficiaries.

  • Momentum (Full-time · 11 yrs 3 mos)
    • General Manager - Momentum Health (Mauritius)
      Jan 2007 - Jul 2010 · 3 yrs 7 mos

      Health Insurance

    • Chief Financial Officer (Group Benefits)
      Jan 2006 - Dec 2006 · 1 yr

    • Financial Director - Momentum Medical Scheme Administrators
      May 1999 - Dec 2005 · 6 yrs 8 mos

  • Head Of Internal Audit at The Retail Apparel Group
    May 1998 - May 1999 · 1 yr 1 mo

    RAG was listed on the JSE in the retail sector and owned several hundred clothing and jewelry stores in South and Southern Africa. I was appointed to set up the company's first Internal Audit function and oversee their Y2K project.