New York City Metropolitan Area
Lead U.S. eCommerce strategy and performance across all 16 L’Oréal Luxe brands on Sephora digital. Partner closely with merchant, media, and brand teams to drive strong execution across launches, promotions, digital merchandising, and paid media, while helping drive scalable ways of working across a complex multi-brand business.
Led U.S. DTC site merchandising, digital strategy, calendar planning, SEO, and go-to-market for ITCosmetics.com. Focused on improving revenue and the customer journey through site experience optimization, content strategy, promotional planning, and close cross-functional partnership across marketing, CRM, customer service, fulfillment, and platform teams.
Built and led Foxtrot’s Site Optimization function, creating the charter, roadmap, and KPI framework to improve ecommerce customer journeys and accelerate growth.
I worked with cross-functional partners (including other members of the product team, engineering, marketing, creative services, and category management) to build data-driven, best-in-class ecommerce experiences for pet parents.
Dean's Fellowship President, Marketing Club Chair, Sloan Healthcare and BioInnovations Conference VP, Sloan for Inclusion VP, Africa Business Club
Developed U.S. go-to-market strategy for an innovative new Sensodyne product, including pricing and retail activation. Supported brand planning with a focus on commercial opportunity, market positioning, and launch readiness.