Chêne-Bougeries, Geneva, Switzerland
A digital and print writer, editor and communicator who is fun and creative but practical. Also an experienced digital media analyst giving insight and analysis on who is saying what, how, and where about your organization’s activities and operating environment. A cross-functional project leader with 20+ years of working in multicultural, multinational organizations. I've worked in Conservation, political campaigning, IT, digital printing, FMCG, health, small business, heavy industry and other arenas. I care about people and the world that holds us together.
Duties + Source, write, and edit Global Protected Areas (GPAP) website content and Protecting the Planet Newsletter. + Prepare GPAP involvement in IUCN World Conservation Congress (Marseille 2020). + Develop communications strategy for GPAP Governance team. + Support communications for IUCN Green List and Protected Area solutions teams. Achievements + Added social media management platform (Hootsuite) which simplified social media posting, analytics, and scheduling. + Began monitoring of media for conservation-related news for the GPAP team. + Analysis of communications strategy for GPAP branding, messaging and design
Duties + Review and create a one year communications strategy. + Ensure improvements to communications platforms and content. + Write and edit content for social and web media, particularly redaction of documents for non-specialist audiences. Achievements + Conceived and completed WaterLex at a glance brochure, simplifying the complex WaterLex mission, vision, and goals to introduce the organization to a non-specialist audience and to summarize its work for specialist audiences. + Applied single management platform to all social media (Hootsuite).
Duties + Manage digital media communications campaign including strategy, tactics and budget for web and social media. + Report trends from media monitoring and analysis of political news and other parties’ digital communications. + Advise and set communications strategy based on the analysis of digital news and social media. + Write and edit content for social and web media. Achievements + Achieved goal of awareness of Senate candidate by relevant voters in the state of Queensland, Australia, using a multi-channel social media strategy. This required creation of the website plus Facebook, YouTube, Twitter, and Instagram channels. I used geographically and demographically targeted posts to carry out content strategy and agenda. + A ten day YouTube/Google Ads campaign which reached more than 100K impressions with an excellent 25% View Rate. This campaign success was despite a minimal budget and so using a carefully crafted Google Display Ad campaign for high density population areas and specific demographics.
Duties + Wrote and edited content for social, web and print media + Monitored, analyzed and reported on digital news and social media related to the industry, competition and regulatory environment. Achieved using media monitoring tools Brandwatch, Meltwater and Cision (also Factiva on occasion) + Advised management on communications strategy based on the above media analysis + Supported media relations using the Cision journalists database to target relevant publications and journalists + Collaborated with regional staff and HQ departments to advocate and promote internal social media awareness + Wrote and published Industry News Brief summary for all internal staff + Supported campaigns and events with real-time digital media monitoring and immediate reporting Achievements + Re-imagined, redesigned and rewrote the JTI at a glance brochure, poster web pages and video. Was rewarded to see all regions begin to use the deck. A tight deadline and numerous stakeholders created a politically charged project. + Set up and trained regional staff in Iran, South Korea, Hong Kong and Indonesia to enable their own media intelligence in local languages, using Brandwatch as the preferred tool. The global team monitors worldwide English language media but regional teams need information from local language digital media. + Renewed look, feel and writing style for the company's monthly Industry News Brief compilation of industry news articles. This resulted in measurably growing popularity for the site. Site visits had been previously declining.
Duties + Created printed and intranet documentation for technical and end-user communications and training + Established and maintained relations between multi-discipline, international teams for the resolution of problems + Analyzed and resolved all IT technical problems in Geneva JTI Headquarters with its 1100 staff + Managed a team of four Achievements + In 8 weeks, trained and enabled 1100 Geneva employees for transition to iPhone from Blackberry. All staff moved to the new way of working with minimal frustration and much positive feedback. The decision to move to iPhone had stirred complaints from employees at all levels. I therefore made the training plan and documentation adaptable from expert to novice, and delivered training in groups of 4 to 30, to general satisfaction + Set up yearly Izmir, Turkey, conference for 40 regional Corporate Affairs delegates. Trained them in the use of tablet devices and mobile apps. Initially this was a revolution from the previous paper-based training + Supported and trained the company Executive Committee members, including CEO, on IT matters when issues arose