Berlin, Berlin, Germany
I’m a Revenue Enablement Leader with 10+ years of experience building programs, teams, and cultures that drive sales performance. My focus? Scalable enablement that fuels pipeline, accelerates ramp, and improves deal execution — across teams, regions, and go-to-market motions. At companies like Figma, Freshworks, CoachHub, and Google, I’ve led enablement across EMEA, AMER, and APAC — launching global onboarding, coaching frameworks, and methodology rollouts (MEDDPICC, Challenger, Command of the Message, and ValueSelling). All with one goal: enabling teams to sell with confidence, consistency, and clarity. Beyond the metrics, I care about creating programs that stick — by empowering managers, aligning cross-functional partners, and embedding enablement into the way GTM teams operate. I’m also a mental health advocate, public speaker, and lifelong LEGO builder. If you’re building something meaningful, let’s connect.
✦ Led Sales Enablement for the Enterprise and Strategic segments across EMEA, focusing on scalable programs that improved onboarding, coaching, and sales execution ✦ Reinforced MEDDICC and ValueSelling adoption through account planning, deal reviews, and targeted field coaching in close partnership with sales leadership ✦ Owned the agenda for Figma’s Global Sales Leadership Offsite, where we introduced “The Challenger Sale” as a coaching framework to elevate manager-led development ✦ Co-led enablement for the launch of Figma’s “Development Blueprint,” a client maturity model that helped sales teams better qualify and engage accounts ✦ Collaborated with Regional Marketing to support CONFIG London, aligning field enablement with campaign strategy and event-driven pipeline generation
✦ Led Sales Enablement for the DACH and France & Southern Europe regions, supporting field readiness through onboarding, methodology adoption, and performance coaching ✦ Relaunched MEDDICC across the field through targeted workshops with managers and reps, driving stronger qualification consistency and improved deal reviews ✦ Spearheaded a global initiative to boost adoption of LinkedIn Sales Navigator, improving pipeline generation and seller confidence across regions ✦ Owned and delivered EMEA Sales Onboarding, with consistently high feedback scores and noticeable improvements in ramp and execution ✦ Partnered with regional leadership to deliver enablement programs that aligned directly to sales priorities, quota achievement, and GTM strategy
Took intentional time off to focus on personal wellbeing and mental health, while reflecting on the next chapter of my professional journey. This period deepened my commitment to building people-first programs, resilient cultures, and psychologically safe enablement environments
✦ Built and scaled the global Sales Enablement function from the ground up, growing the team across EMEA, AMER, and APAC to support over 400 revenue professionals ✦ Launched a new onboarding program supported by a centralized Seismic and Lessonly ecosystem, resulting in faster ramp and improved new hire confidence ✦ Developed scalable enablement initiatives that contributed to increased average deal size and improved sales consistency across regions ✦ Rolled out ValueSelling methodology globally to establish a shared sales language and drive stronger customer conversations at scale ✦ Partnered cross-functionally with Sales, Marketing, and Customer Success to align enablement strategy with GTM execution and business growth