Geneva, Geneva, Switzerland
I work at the intersection of creative technology, digital systems and publishing. Over more than twenty-five years, I have moved across FMCG, luxury, security technology, NGOs and global public health, helping organisations solve complex digital challenges by connecting storytelling, data and automation. My core skills span project management, UX and UI design, visual communication and metadata governance, built through hands-on work in digital transformation. Most recently at WHO, I led automation and analytics projects in scientific publishing and open access, designing and running automated workflows, developing data and metadata pipelines, and creating analytics dashboards that make information measurable, accessible, and useful for decision-makers. Alongside my formal roles, I have supported non-profits and justice-focused organisations through pro bono work on digital strategy, content and systems. Earlier in my career, I worked extensively in graphic design and photography, which still shapes how I think about clarity, user experience and visual storytelling. I am interested in both permanent and consultancy opportunities where I can help organisations strengthen their digital operations, improve data visibility and deliver content and services that connect people with the knowledge and support they need.
Led digital systems automation and metadata architecture for WHO's publishing, licensing and open access workflows. Combined digital licensing, distribution, analytics and policy implementation in collaboration with a core team and focal points across regions and departments. Key responsibilities and achievements: - Automation (RPA) & AI innovation Built RPA solutions (Power Automate, Python) for data management. Architected automated Crossref DOI registration pipeline (Biblio → Crossref API), cutting processing from ~8 mins to ~9 secs (~98% reduction) for 500+ DOIs annually. Prototyped AI bots to support engagement on open access policy. - Platform leadership & licensing Co-led the Appian-based permissions platform rollout, increasing automated resolutions from ~15% to ~35% and delivering an ~80% efficiency gain. Managed digital licensing and permissions processes for ~3,000 requests per year, including photo and video assets. - Analytics & data architecture Led data analytics, building automated data/metadata pipelines (Python, R, RPA, AI APIs) and Power BI dashboards to track global uptake (Europe PMC, IRIS, Google Books, Altmetric), replacing static consultancy reports with near real-time, self-service dashboards for leadership. - Digital distribution & open access Scaled ONIX distribution channels to key partners. Supported open access policy by automating Europe PMC funder updates (reducing a ~6-hour task to ~30 mins, ~92% gain) and contributing to XML-first and accessibility work aligned with the EU Accessibility Act. - Policy, partnerships & collaboration Maintained the WHO publishing policies website. During the COVID-19 pandemic, led technical collaboration with Wikimedia to help counter disinformation. Served as technical lead in partner discussions on API integration, data rights and AI, and presented dashboards to the Publishing Policy Committee, IARC and other UN/IGO partners.
www.totemimaging.ch
Worked at the intersection of UX, technical writing and design for a high-tech household electrical appliance category, where devices were subject to strict EU and local safety and labelling rules. Led the development of user guides and supporting content across multiple platforms and markets. Key responsibilities and achievements: - Defined and documented UX flows and usage steps for reduced-risk device platforms, then translated them into clear, consumer-facing user guides and safety materials. - Technical writer and content designer for device user guides, warnings and supporting documentation, ensuring compliance with household electrical appliance regulations, including minimum text sizes, legibility and mandatory safety wording. - Frequently mediated between design and compliance requirements, enforcing non-negotiable safety and regulatory standards while protecting clarity and user experience. - Led the design and implementation of user guides for IQOS 2.4P, supporting launch in 40+ markets and adoption by around 5 million users, and contributed user-guide content and documentation to the US FDA submission for IQOS 2.4. - Helped define the content strategy and design language for IQOS 3 user guides and supporting documents across 40 reduced-risk product markets. - Served as single point of contact for user guides across platforms, advising markets on adaptation, localisation and legal/regulatory approval during both master-design and post-launch phases. - Coordinated review and approval with cross-functional stakeholders (UX and design, device compliance, R&D, customer care, commercialisation, legal and IP). - Briefed and directed external agencies on content and design direction, and led the RFP process to select the agency for the IQOS MESH user-guide project. - Produced illustrations, photography and video assets for devices and accessories, and managed content libraries on internal platforms such as SharePoint and Mediabank.
Supported the global commercialisation of next-generation nicotine devices in a highly regulated environment, focusing on content, tools and digital spaces that helped markets launch and scale new platforms. Key responsibilities and achievements: - Designed and produced content for commercialisation workshops, playbooks, toolboxes and programmes used by market teams rolling out new products. - Created onboarding and engagement materials, internal newsletters and presentations to explain complex product and behaviour-change concepts in a clear, visual way. - Managed and optimised SharePoint and other internal content hubs so commercial and technical information was easier to find, reuse and keep current. - Coordinated with internal stakeholders and external agencies to deliver high-quality design assets and production-ready files aligned with brand, legal and regulatory requirements.