Anthony Chadd

CRO @ Synacor | GTM, Strategic Leadership

Fleet, England, United Kingdom

About

I am a global sales executive, a cyber security growth strategist, and I am on a mission to help companies scale recurring revenue, build high-performing teams, & drive sustainable growth through GTM excellence. My partners include cyber security firms and tech-forward organizations looking to refine their commercial strategy, expand market share, and unlock new revenue opportunities. They want scalable operations, optimized sales processes, and proven leadership that aligns with board-level objective; without the inefficiencies that slow progress. Sound familiar? Perhaps your company is: -Struggling with flat growth or underperforming regions -Navigating an acquisition or preparing an exit strategy -Looking to scale through partner ecosystem or expand internationally -Seeking to unify GTM, Product, and sales functions for better alignment -In need of a proven leader to restructure teams, develop forecasting systems, and execute bold strategy You are not alone! Todays competitive markets required agility, vision and data-driven action. Ive led organizations through major transformations, scalled ARR from $2M to $19M regionally and to over $100M globally. I have done this through both Direct and Channel programs that consistently over performed. Here is the 5-step strategic framework ive used to drive global results. - EVALUATE: Pinpoint gaps in sales structure, GTM execution, and forecasting - ALIGN: Bring Sales, Product. & Marketing into strategic cohesion - SCALE: Expand teams, programs, and partner models tailored to target markets - OPTIMIZE: Introduce tools, metrics, and systems that drive predictable growth - LEAD: Mentor teams, communicate vision, and deliver results to stakeholders Lets connect and explore how i can help.

Experience

  • Chief Revenue Officer at Synacor
    Feb 2026 - Present · 6 mos

    As Chief Revenue Officer of the Zimbra product line I am responsible for all GTM activities for the business. With our strong Channel Eco System we delivering a leading collaboration platform that gives organizations the flexibility to prioritize both security and efficiency on their terms.

  • Global SVP Sales & Marketing at DigiCert
    Nov 2024 - Feb 2026 · 1 yr 4 mos

    After the acquisition of the Vercara business by DigiCert I worked with the DigiCert team to drive sales and marketing for the DNS & DDoS product suite whilst transitioning the Vercara team into the DigiCert GTM organization.

  • CRO & SVP Global Sales at Vercara
    Dec 2021 - Nov 2024 · 3 yrs

    Led global revenue operations, channel strategy, and Sales enablement for a leading cyber security provider. Reported directly to the CEO and worked closely with the board to shape commercial strategy and prepare the company for a multi-million dollar acquisition. - Managed Global sales budget, including headcount, compensation, tooling and profitability. - Built a scalable GTM engine across Account management, Sales ops, Sales Engineering, and Enablement. - Implemented a new CRM system, and forecasting infrastructure for cross-functional visibility - Designed and launched a high performing Channel program to drive enterprise growth. - Consistently improved ARR, Gross retention & Net retention year-over-year.

  • Neustar, Inc. (11 yrs 2 mos)
    • SVP Global Sales Security Solutions
      Apr 2019 - Dec 2021 · 2 yrs 9 mos

      Managing the Security Solutions Global Sales team, providing market leading Threat mitigation solutions.

    • Sales Director, EMEA
      Jan 2016 - Mar 2019 · 3 yrs 3 mos

      Neustar provides a suite of Internet infrastructure services, built on a global directory platform, to our enterprise customers. These services play an integral role in directing and managing Internet traffic flow; resolving Internet queries; providing security protection against Internet breaches called Distributed Denial of Service (DDoS) attacks; and gauging the performance of websites and networks.

    • Sales Manager
      Nov 2010 - Dec 2015 · 5 yrs 2 mos

      Neustar provides a suite of Internet infrastructure services, built on a global directory platform, to our enterprise customers. These services play an integral role in directing and managing Internet traffic flow; resolving Internet queries; providing security protection against Internet breaches called Distributed Denial of Service (DDoS) attacks; and gauging the performance of websites and networks. UltraDNS® Services Realizing significant cost savings, ramping up productivity and improving the user experience online starts with optimizing the performance of your Domain Name System (DNS) infrastructure. Neustar’s UltraDNS Services suite provides you with total control over your external and internal DNS operations – no additional investments in hardware or software required. Webmetrics® Monitoring and Load Testing Your business works hard to maintain a powerful online presence. For true competitive advantage, you need to be able to test, monitor and measure the performance of your site regularly and thoroughly. In short, you need Neustar’s Webmetrics Monitoring and Load Testing services. SiteProtect - DDoS mitigation Services On-demand cloud based DDoS mitigation service. Providing a globally distributed, carrier grade network with the market leading scrubbing facilities. Specialties Internet Infrastructure Services

  • Business Development Manager at Prodec Networks Ltd
    Feb 2010 - Nov 2010 · 10 mos

    Prodec Networks are a specialist consultant supplying new and refurbished voice and data communications equipment. Prodec provide today's product-savvy clients with purchasing options, thus empowering them to make informed sourcing decisions appropriate for their specific requirement. My duties include: Presenting to customers on the solutions we can provide Selling IT hardware,software together with designing the Network with Pre-sales engineer; Dell, HP, Cisco, VMWare & Mircosoft Sourcing products and quoting full solutions Building relationships within the new accounts accrued Generating New business from cold calling Designing and sending mailshots to customers to generate more business