Manchester Area, United Kingdom
I am a strategic thinker with a strong analytical mindset and a passion for solving complex business problems. My career spans the energy, financial services, government, retail, and education sectors, where I’ve driven measurable impact through technology, data, and leadership. As an experienced Salesforce Developer and Administrator, I bring deep expertise in development, configuration, and platform optimization. I’ve delivered scalable, end-to-end solutions across Service, Sales, Education, and Non-Profit Clouds for clients like Forestry England, Engie, Polaris, and the University of Liverpool. My technical toolkit includes Apex, Data Loader, Ant Migration Tool, API integrations, and Python/SQL for ETL/ELT scripting. I also utilize OmniStudio for guided user flows and Charket (WeCom & WeChat) for integrated communication and engagement. In my current Higher Education role, I serve as Principal Developer, owning the entire Salesforce development lifecycle—from solution design and requirements gathering to leading CAB/TDA sessions and overseeing deployment. I manage all enhancements, change requests, and new developments while collaborating with internal departments to provide smart, scalable solutions that meet institutional goals and improve service delivery. I also bring experience with the Google Marketing Platform, using tools such as Google Ads, Display & Video 360, Search Ads 360, Analytics 360, and Tag Manager. These tools have supported data-driven campaign strategies, performance monitoring, and marketing ROI optimization. With over a decade in retail leadership, I’ve led high-performing teams of 200+ across multiple locations. I’ve delivered consistent sales growth, improved customer experience, and turned around underperforming stores through strategic planning, operational excellence, and people development. I’m passionate about Artificial Intelligence, particularly in image generation, automation, and intelligent agents. I have hands-on experience with Automatic 1111, AutoGPT, and training models. I actively explore the latest in LLMs, multi-agent systems, and AI-powered document analysis, using GitHub and real-world testing to stay ahead of the curve. My blend of technical expertise, AI innovation, business acumen, and leadership makes me a dynamic and valuable asset across industries.
Working as a Salesforce Developer and Administrator, responsible for designing, building, and maintaining scalable solutions across the Salesforce platform. This includes developing custom functionality using Lightning components, Flows, and Apex, as well as configuring and supporting standard Salesforce features to meet business requirements. The role involves close collaboration with key stakeholders to gather requirements, translate them into technical solutions, and deliver enhancements across environments including Experience Cloud, Education Cloud, and Marketing Cloud. I work extensively with third-party integrations and platforms such as Plouty (deduplication), FormAssembly / GeckoForms, and Google services, ensuring data quality, reliability, and compliance. Additional responsibilities include system maintenance and optimisation, troubleshooting and resolving issues, supporting releases and deployments, and ensuring the platform remains stable, secure, and aligned with evolving organisational needs.
Machine Learning Enterprise Big Data Professional Implementing a Data Science solution on Azure Implementing an Azure Data Solution
Software Development | IT Equipment Repair & Maintenance | HTML | CSS | Python | Kanban → I am an accomplished Manager with two decades of broad experience and a track record of driving major sales growth and optimal performance through robust leadership and operational management. → I bring significant experience in website development and IT equipment repair and installation. I am adept in software development with considerable training in Python, HTML and CSS. → I am equipped with proven skills in sales leadership, digital marketing, budget management, accounting, audit, monitoring and reporting. → I am a dedicated, adaptable and resilient leader with a proactive, results-driven and collaborative approach. I am renowned for turning around under-performing operations and building elite teams through astute recruitment, training and staff development.
In addition to launching and managing a portfolio of successful websites, I've also played a pivotal role in the inception and growth of various startups. My responsibilities in these ventures have been comprehensive, encompassing all aspects of business development and operations. A key component of my role involved managing the development process. This included overseeing the creation and maintenance of the websites, troubleshooting API issues, and continually refining the lead generation process to optimize results. Furthermore, I was deeply involved in the sales process, where I coordinated and implemented strategies to monetize the generated leads effectively. My duties also included direct client interaction - addressing their concerns, providing solutions, and ensuring overall satisfaction. Moreover, I leveraged analytics tools to track, measure, and analyze website performance and user engagement metrics. These insights were instrumental in making data-driven decisions to enhance the user experience, increase conversions, and ultimately drive business growth. My startup experience has allowed me to develop a well-rounded skill set, from technical development and digital marketing to sales and client relationship management. This multifaceted experience, combined with my entrepreneurial spirit, makes me a valuable addition to any team, particularly those in dynamic and fast-paced environments.