Blue Bell, Pennsylvania, United States
Brand-focused marketing leader with 10+ years of experience building awareness, driving engagement, and delivering measurable growth across retail, entertainment, and commercial real estate. Experienced managing small to large budgets, leading national sponsorships with major sports teams, executing large-scale events, and launching integrated campaigns that generate millions of impressions and new revenue. Passionate about turning strategy into memorable brand experiences. Feel free to connect or contact me below: [email protected]
• Lead tenant engagement strategy by designing and executing networking events, mixers, and community-building initiatives that foster a connected and collaborative workplace environment • Serve as a highly visible and trusted point of contact for tenants, cultivating strong relationships that drive satisfaction, retention, and long-term loyalty • Drive activation of shared spaces by curating engaging experiences across cafés, fitness centers, and outdoor amenities to enhance the overall tenant experience • Establish and grow strategic partnerships with retail tenants, local businesses, and service providers to deliver convenient, value-added onsite offerings • Plan and execute dynamic social programming, including pop-ups, recreational activities, and experiential events that increase tenant engagement and community interaction
• Partnered with the leasing team to develop high-impact marketing collateral, managed website and third-party listing platforms, strategically positioning vacancies across a 40+ building portfolio to drive visibility and support occupancy goals • Led end-to-end monthly email strategy targeting hundreds of brokers and 3,000+ tenants across Horsham, Malvern, and Chesterbrook/Wayne, PA, strengthening stakeholder relationships and increasing engagement across a multi-market portfolio • Designed and executed a comprehensive tenant engagement calendar, producing recurring events such as Food Truck activations, Blood Drives, E-Waste drives, Broker networking events, and Wellness programming to enhance retention and community experience • Developed and implemented data-driven, multi-platform social media strategies across Instagram, Facebook, and LinkedIn, achieving 25%+ follower growth and increasing engagement to elevate brand awareness and portfolio presence
• Worked directly with our Media and Activations agencies to fully execute sponsorship contracts to promote the Pep Boys Brand. 2022 Sponsorships include: The NY Yankees, Philadelphia Phillies, Texas HS Football, The University of South Florida, The Chicago White Sox, and The Orlando City Soccer • Responsible for booking (5) Fleet events throughout the US and organize all logistics including employee involvement, purchasing + shipment of booths, electricity, carpeting and invoice payments • Monitored and executed the full projects budget of $7M+ yearly
• Responsible for creating and overseeing (5) key LEGO branded events each year and delivering strong KPI excellence including: 97%+ Guest Satisfaction, 92% Customer Service and Satisfaction Top Box of 70%+ • Created, implemented and executed the first ever Virtual Learning LEGO program at my local discovery center grossing over $68,000 in sales • Handled & operated the marketing budget anywhere from $200k-$700k for the Plymouth Meeting location including: Digital Marketing/Public Relation Spends/Creative & Design work/Ecommerce/Trade and more • Monitored social and review based platforms: Facebook 4.1/5, YEXT 4.2/5 and Google My Business 4.2/5 • Analyzed new price points to help maximize revenue and market share by creating new upsells and hierarchy of sales initiatives for not only walk-up/web spends, but Annual Pass and repeated visitation spends. (Plymouth Meeting location from 2017-2020 highest Annual Pass Member base at 14k+) • Secured partnerships with: ABC6, NBC10, Ronald McDonald House, Wendy’s, Dunkin Donuts and more to showcase our offerings – 2019/2020 PR stats: 8+ million impressions and 80+ Gold stories
• Managed and worked closely with our booking coordinator to achieve 18k school visits in 2019 Pushing initiatives through: Directories, CRM, Event listings, Educator nights, Teacher Appreciation months and offsite marketing • Designed creative to be printed and distributed to partners and guests on site • Responsible for securing all Birthday Party, Group/School and secondary drivers weekly
• Developed and maintain partnerships with businesses in the area such as: Sesame Place, 6 Flags, The Philadelphia Soul and Elmwood Park Zoo • Handled all customer service inquiries through our website, social channels and emails with a 94% response overall and 24-48hr response time • Acted as charity champion, handling all fundraisers, wish visits and setting up new charity partners such as: Ronald McDonald House, For Pete’s Sake, Make a Wish Philadelphia and The Sunshine Foundation • Prepared marketing reports/weekly stats for our team on a monthly basis for Business Reviews with GM • Maintained inventory for all marketing collateral and giveaways
• Managed the first “Marketing Ambassador” program for college students in Philly to increase ticket revenue • Helped implement the Blue Week Pep Rally sponsored by Independence Blue Cross • Supervised and assigned 3-5 volunteers per game night to aid with implementing concourse promotions during home games • Displayed customer service to fans on game nights to enhance brand image • Managed promotional inventory and handle interdepartmental marketing requests