Los Angeles, California, United States
I’m a creative leader who thrives on shaping how audiences connect with brands through cutting-edge XR, AR, and mixed reality experiences. As an SVP & Creative Director, I'm passionate about mentoring and guiding teams of designers and xr directors, believing in an inclusive leadership style that fosters collaboration, amplifies diverse ideas and builds trust. Over my 15+ years at Trigger, I've built and scaled multidisciplinary teams, implemented UX strategies, and designed frameworks that balance innovation with efficiency. I have cultivated processes that allow creative ideas to flourish while consistently delivering high-quality, scalable experiences. My portfolio spans cherished IPs and global brands, from Spider-Man, Disney/Marvel, Sony Pictures and Universal Studios to LEGO, NBA, NASCAR, Nissan and Qualcomm. Through a combination of strategic vision and hands-on creative collaboration, my team and I have delivered immersive experiences that have earned recognition from the Clios, Shorty Awards and Webbys. I'm passionate about using immersive technology to tell powerful stories that deeply resonate with and inspire audiences.
Lead creative vision and execution across 300+ XR projects for global brands, entertainment studios, and technology partners. Leadership & Mentorship • Built and scaled multidisciplinary design teams, mentoring art directors, designers, and UX leads. • Inclusive-minded leader fostering collaboration, empowering team members, and amplifying diverse voices. • Hands-on in the creative process, actively collaborating with teams during ideation, prototyping, and execution. Process & Strategy • Designed and implemented Trigger’s UX strategy and design frameworks, ensuring storytelling aligns with user-centered design principles. • Established streamlined design processes across creative, development, and client teams, improving efficiency and outcomes. • Championed prototyping workflows to rapidly test concepts in AR/VR environments before full production. Creative & Partnerships • Directed projects for major entertainment IPs including Spider-Man, Disney/Marvel properties, Avatar, Avengers, and Universal Studios’ Halloween Horror Nights. • Partnered with sports leagues including NASCAR, Formula 1, and the NBA to bring live events and fan engagement into XR. • Collaborated with Meta, Niantic, and Qualcomm as XR development partners to push the boundaries of immersive technology.
• Designed interactive marketing campaigns and digital experiences for entertainment clients. • Led visual development and creative concepting for immersive media, interactive movie websites and brand activations. • Mentored junior designers while scaling design processes during the rise of digital-first marketing.