Nesconset, New York, United States
I am one of a few SEO / AEO / GEO executives who has navigated every major search disruption, from the dawn of the Google era through todays AI answers, and emerged with a consistent record of organic growth for enterprise organizations. That depth of pattern recognition, from AltaVista outranking Google through every major algorithm shift since, is what let the organizations Ive worked with weather disruption without panic, or recover quickly when brought in for a forensic audit. Currently at Hearst, I lead Global SEO / GEO Product strategy across 27 brands and 7 international markets. I moved early on AI search, including pre-rendering JS content for LLMs that cant execute it, and I built AI tools: a redirect recommendation engine and automated link hygiene running across millions of URLs globally. I have also trained and led AI through data analysis that reaches in a day or two what would normally take weeks, to find optimizations for growth, engagement, and workflow. While digital media faces steep organic traffic declines, the portfolio I lead is down far less than the average for peers of similar size. What I bring: - Global SEO, GEO, AEO, and AIO strategy across international markets and regulated industries - Technical SEO architecture: diagnosing root-cause issues engineering teams cant isolate, including a rendering bug at Tesla across all global locations and an AI Overview citation drop at Hearst - AI tool conceptualization, development amp; reporting at enterprise scale, plus AI tracking tools including Profound, Athena, TollBit, GSC, and OpenAI partner data - A product-led approach to organic growth: Leadership of distributed engineering teams shipping SEO / GEO features into CMS and front-end systems, and optimizing engagement to maximize revenue per session - Partnership with legal, product, editorial, and C-suite leadership during high-stakes traffic events - 23 years consulting before Hearst for Reuters, WSJ, Microsoft (55 markets, 17 languages), Wirecutter, and NeighborhoodScout - Author, "Buyers Guide to SEO": credited with professionalizing the SEO industry during its early, less credible years I'm particularly interested in how this expertise applies at companies building AI-driven discovery, as well as organizations in healthcare, fintech, pharma, biotech, and other trust-driven, regulated industries navigating this same transformation Core capabilities: Technical SEO | GEO / AEO / AIO | SaaS | AI Tooling & Automation | Digital Transformation | Organic Growth | Compliance-Aware
Global Director, SEO & GEO Product at Hearst Magazines, leading organic search and AI-driven discovery strategy across 7 international markets (US, UK, NL, ES, IT, TW & JP) as tech SEO product lead and in-house global SEO expert. Promoted from Global Director, SEO in recognition of measurable revenue impact and expanded product ownership. While the industry faces YOY traffic declines of 20-45%, the portfolio I lead is outperforming benchmarks; a direct result of proactive GEO, AEO, and SEO strategy. What I lead and built: - Designed Hearst's global GEO / AEO / AIO strategy, including pre-rendering JS content for LLMs that cannot execute it - Conceptualized and built an AI-powered redirect recommendation tool that automates identification of optimal redirect destinations, saving significant manual hours per redirect audit cycle across Hearst's global brand portfolio - Identified a server cache misconfiguration; remediation delivered 30% faster indexation, reducing post-publish lag from 2-3 hours to near real-time during high-revenue sales events - Lead a distributed engineering team of 7 across the US, Jordan, and Armenia, shipping SEO / GEO features directly into the CMS and front-end stack - Built and deployed AI-powered tools improving operational efficiency, content accuracy, and search visibility across all Hearst brands globally - Co-authored SEO / GEO compliance guidelines for Hearst licensee contracts in collaboration with Hearst Legal - Collaborate with all 3 US Audience Development and Content Strategy groups, aligning SEO / GEO with editorial and revenue objectives - Serve as strategic advisor to Hearst's executive leadership team during high-stakes traffic events; providing competitive analysis and recovery roadmaps at C-suite level - Define and own product roadmaps via Agile and Jira; drive mobile-first content formats and SEO / GEO syndication strategies across 7 global markets
- Overhauled global SEO strategy and rebuilt editorial workflows to drive gains in organic sessions, engagement, and monetizable traffic across Hearst brands - Built systems and workflows to expand audience and revenue from new and existing content - Partnered with editorial, product, and engineering leadership to align search strategy with revenue goals - Promoted to Global Director, SEO / GEO Product within 2 years
Developed and coordinated edit/tech SEO strategies and training for: Tesla | Wirecutter | OilPrice | New York Magazine | NY Daily News | InsideHook | Neighborhood Scout | LookSmart | Scientific American | The Guardian (UK) | MSN International in 55 markets | Seeking Alpha | JW Player | Reuters | Toshiba | Pier 1 | NYU | Top 10 Reviews | Court TV / Tru TV | Comp USA | NY Post | The Daily Beast | Washington Post | CanWest (National Post, Financial Times, etc) | How Stuff Works | Slate.com | US News | Moneywatch | Vocativ | Wall Street Journal | Marketwatch | Health Central Network | CBS Interactive (Zdnet, Techrepublic, Findarticles, Bnet) | CNET | Inform Interactive | NBC | Fearnet and countless others
Engaged as an external technical SEO expert to resolve critical rendering failures across Tesla's multinational site affecting all global market URLs. Diagnosed a hidden React JS bug causing search engine rendering failures across every international location, an issue that had gone unresolved by Tesla's full internal engineering team. The defect was creating mismatched content across global markets, directly impacting search visibility and indexation at scale. Successfully isolated and recommended fix for the defect, restoring complete international search visibility across all markets. What this required: Deep client-side rendering diagnostics and JavaScript SEO expertise Multinational site architecture & Hreflang analysis across all global URL structures Understanding of how search engine crawlers handle JS-rendered content (the same technical challenge now central to GEO / LLM optimization) Ability to identify an open source code snippet hidden within a script that was like finding a needle in a needlestack
New York City Metropolitan Area
Search Engine Optimization (SEO), Technical SEO and +3 skills