Anthony Giuliani

Head of Strategic Initiatives at TwelveLabs

United States

About

Entrepreneur, operator, and attorney with experience building businesses across AI, finance, and other high-growth industries. I have lived, studied, and worked across Asia, Europe, North America, and Latin America. Those experiences shaped how I think about people, markets, and building organizations across cultures. I enjoy turning ambitious ideas into operating businesses. Raising capital, building teams, creating systems and processes, solving complex problems, and establishing the foundations that allow companies to scale. I love 0-1 and enjoy ensuring organizations mature and grow beyond their earliest stages. For the past five years, I have been building one of the world’s leading video understanding AI companies — working across operations, legal, finance, partnerships, strategy, and fundraising, rarely staying inside a single lane. Lawyer by training. Entrepreneur by passion, instinct, and mindset.

Experience

  • TwelveLabs (5 yrs 5 mos)
    • Head of Strategic Initiatives
      Jun 2026 - Present · 2 mos

      Building relationships critical to the company's strategic growth, executing high-priority initiatives, and serving as a trusted thought partner to the CEO on complex and important matters. Secured TwelveLabs' recognition as a World Economic Forum Tech Pioneer and represent the company at the WEF  and other related global events.

    • Global Head of Operations
      Jan 2024 - Jun 2026 · 2 yrs 6 mos

      Scaled company-wide operations through the Series B — directly involved in building investor materials, pitching, and closing our Series A and B. Built and staffed core functions across finance, legal, and people & culture, then successfully transitioned each to dedicated leaders as the company professionalized. Successfully hired and onboard our Board of Directors for our Government entity. Directly involved in building investor materials, pitching, and closing $115M across multiple rounds including a Series B with marquee strategic investors.

    • Head of U.S. Operations
      Aug 2022 - Jan 2024 · 1 yr 6 mos

      Built the U.S. operational foundation from the ground up — people & HR, finance, legal, first customer acquisition, and capital raising. Integrated U.S. and Korean operations through cross-office exchange programs, keeping both teams culturally and operationally aligned as the company scaled from seed to Series A.

  • Strategic Advisor at Beyond Ventures
    Apr 2024 - Present · 2 yrs 4 mos

    Beyond Ventures is a boutique advisory firm guiding family offices, endowments, and foundations across investment, philanthropy, and cultural strategy. The firm delivers transformative strategies that blend intellectual rigor, bold creativity, and measurable impact—while also incubating, building, and spinning out its own companies. Clients include Pivotal, a Melinda French Gates company advancing social progress.

  • General Counsel / Operations at Cogni
    Jan 2019 - Aug 2022 · 3 yrs 8 mos

    Cogni is a Fintech NYC Techstars graduate start-up providing a mobile-only banking experience for clients in the United States. Served in a legal and operations role to launch the company and guide the company to Series A leveraging my relationships for fundraising, building the tech team for platform development, managing our bank and ecosystem partner relationships, and serving as the company's general counsel.

  • SPECIAL ASSISTANT TO THE TEXAS SECRETARY OF STATE at The Office of the Texas Secretary of State
    Jan 2017 - Dec 2018 · 2 yrs

    Hired directly by the Texas Secretary of State for a two-year assignment, leading executive role to manage international relations and international economic development, promoting Texas on the global stage as the world’s 10th largest economy.

  • VICE-PRESIDENT, INTERNATIONAL ECONOMIC DEVELOPMENT at The Borderplex Alliance | El Paso・Cd. Juarez・Las Cruces
    2014 - 2017 · 3 yrs

    Borderplex Alliance is a privately funded bi-national economic development organization for the geographic region defined by the nexus of the cities of El Paso, Las Cruces and Ciudad Juárez with a combined population of 2.5 million people. Served as the VP of International Economic Development creating partnerships around the world to promote the region and generate economic growth.