Greater Harrisburg Area
With over 15 years of experience, including 10+ years in director-level roles, I specialize in leading marketing operations and logistics initiatives for B2C and B2B companies for services, products, SaaS software and more. Technical Advisor specializing in CRM, ERP, and sales/service software data management with extensive experience in API implementation, systems integration, and enterprise platform administration. Experienced company administrator across platforms including HubSpot, Salesforce, Quickbase, Workato, and Zapier. Skilled in overseeing customer data architecture, workflow automation, API connectivity, software integrations, workflows, reporting infrastructure, and cross-platform operational efficiency to support scalable business growth. Marketing Expertise in optimizing Paid Search, SEO, Email, SMS, and Ecommerce platforms & campaigns. By aligning efforts across sales, accounting, and IT teams, I contribute to creating and executing data-driven strategies to enhance customer engagement and improve lifecycle management. My expertise lies in CRM integration and technical marketing operations, where I focus on leveraging data analytics to refine campaigns and track conversion metrics like CAC, ROAS, and CPL. Passionate about building scalable marketing ecosystems, I am dedicated to delivering measurable results while fostering collaboration across teams to ensure efficiency and impact for the organization.
Serving as the technical and operational bridge between marketing strategy and digital execution, managing the marketing technology ecosystem that supports websites, CRM, marketing automation, email marketing, social media, and digital advertising initiatives. Partner closely with Marketing, IT, Sales, and external agencies to deliver scalable digital solutions that improve customer engagement, optimize campaign performance, and generate qualified leads. Manage and optimize corporate websites, marketing automation platforms, CRM integrations, and social media ecosystems to support business growth and operational efficiency. Coordinate integrated marketing campaigns across websites, email marketing, paid search (Google Ads), LinkedIn Advertising, PPC, and organic social media. Maintain website performance, functionality, UX/UI, accessibility, security, and ongoing platform enhancements to improve user experience and conversion rates. Collaborate with IT to integrate marketing automation platforms with CRM systems, improving lead capture, routing, nurturing, and sales alignment. Monitor website analytics, campaign KPIs, conversion funnels, and attribution reporting to identify optimization opportunities and maximize marketing ROI. Administer corporate social media platforms, overseeing content scheduling, audience engagement, campaign execution, and social listening initiatives. Build audience segmentation strategies, automated nurture programs, lead scoring models, marketing workflows, and lifecycle campaigns. Maintain CRM data integrity through governance, lead lifecycle management, segmentation, routing automation, and continuous database optimization. Serve as the primary technical resource for marketing operations, ensuring reliable platform performance while enabling scalable, data-driven marketing execution.
Oversee marketing operations with new initiatives, business processes and campaigns. Maintain Paid Search, SEO, Email, SMS and Ecommerce operations built inside Hubspot, working with sales, accounting and IT departments. Create SOP of customer, lead segments and business processes for lifecycle stages. • Export and clean all customer data from Sage X3 to HubSpot. • Verify that all data connected is pushing to each software correctly and updates as needed. • Implement and Lead all CRM Technical and Operations for Marketing Department. Create and train all employees on standard operation procedures. • Develop and Implement E-commerce platform with 25k SKUs with B2B and B2C interface UI/UX. PDP and product image design and user interface. • Use insights to develop and implement personalized marketing strategies. • CAC, ROAS, CPL data analytics leading CRO programs. CPC Google Ads, SEM and SMM campaigns with landing pages, ad creative, and email flow. • Continuously refine audience segmentation to enhance targeting accuracy, along with maintaining and updating CRM & Ecommerce platform. • Analyze customer data to create detailed segments for targeted marketing. • Use insights to develop and implement personalized marketing strategies. • Continuously refine audience segmentation to enhance targeting accuracy. • Track and analyze performance metrics using CRM platforms. • Identify trends and patterns to improve conversion rates and customer engagement across all marketing initiatives. • Implement and test strategies to optimize ecommerce and marketing performance.
Creation and implementation of a strong marketing brand strategy to drive company growth while garnering support and collaboration to drive KPIs. • Work collaboratively with the team members to improve documentation and create new documentation • Develop a thorough knowledge of the company’s products and services and showcase the solutions that our company offers • Produce measurable results through personal SEO activity • Manage external SEM while driving ROI based decisions • Analyze marketing and sales data (campaign results, conversion rates, traffic, etc.) to help shape future marketing and sales strategies and determine campaign efficiency • Develop creative multi-faceted campaigns leveraging email, PPC, snail mail, and digital • Create content for a variety of goals and target audiences including editorial, direct response, client communications, and public relations • Create content for digital marketing and advertisements for social media including Google, LinkedIn, and Facebook • Produce, analyze, and share insights on sales and marketing campaign reporting • Work with the subject matter experts to create product brochures, videos, and point of sale materials • Identify potential commercial contracts and follow up to develop business • Ensure creative marketing materials undergo regular review and adhere to brand guidelines • Communicate marketing plans, campaign results, and project recommendations to the executive management team • Apply a positive customer service attitude in interactions with all customers and establish a positive rapport • Align all Marketing with the New Sales Funnel which should bring the potential prospect to the evaluation stage in the decision-making process.
Design and implement comprehensive marketing strategies to create awareness of the company’s business activities for ecommerce and service software, including Microsoft Dynamics. • Supervise the department and provide guidance and feedback. • Produce ideas for promotional events or activities and organize them efficiently • Plan and execute campaigns for corporate promotion, launching of new product lines etc. • Monitor progress and submit performance reports • Market research and designs marketing plans for specific products, services, or business lines. • Conduct general market research to keep abreast of trends and competitor’s marketing movements • Control budgets and allocate resources among projects • Create and implement a strong on-boarding procedure for all new acquisitions, and their related branding updates.
• Oversee 30+ staff to create and maintain standard operating work procedures • Report directly to the President with all related initiatives for review and approval • Implement and design new sales & service software. • Train and maintain procedures through cross department communications • Develop and implement new technology resources which allow a more efficient workflow • Oversee all aspects of company procedures, including customers, properties, proposals, work orders, scopes of work, materials, vendors, purchase orders, and invoices. • Analyze performance of software interface, identify the problems, and develop the solutions. • Setup, maintain and troubleshoot 30+ company phones and tablets for field use. • Report all strategic plans, communications/marketing channels and communication efforts to executive team for review Analyze month to month reporting that included, Website, social media/ads, Google places traffic, SEO, SEM, marketing vendors, leads to sales conversation ratios – with initiatives for each month. • Create and Develop new marketing and operation initiatives that produce ROI results