Brussels, Brussels Region, Belgium
With over 12 years of experience in venture building, product development, marketing, and strategic planning, I have a deep understanding of the domains of software, hardware, and HR-tech. I have successfully launched and scaled new products and companies in international markets, winning multiple awards and recognition for my creativity and innovation. I am skilled in managing mid-size teams, developing and executing go-to-market strategies, gathering customer requirements, managing product roadmaps, and using online data analytics to identify trends and optimize performance. I am passionate about creating value for customers, stakeholders, and teams and constantly seeking new challenges and learning opportunities.
- B2B marketing strategy - Marketing operations (paid outbound/inbound campaigns, content, funnels setup) - Automation ops for marketing and sales processes - Integration via API, CRMs, Communication platforms and custom trackers building
Identify business inefficiencies and develop automation apps powered by AI. - Business process automation - Innovation Service Development - Functional Analysis (BPR) - Digital transformation - ERP: Prophet21, Kinetic, Saleforce - Workato
Responsibilities: * Full-cycle Business development * Product development and ownership (software development lifecycle (SDLC)) * Marketing strategies dev. (go-to-market) B2B, B2C, and execution campaigns(SEM, Google Ads, Social Media Ads, Google Tag Manager, Google Analytics etc.) * Metrics analysis: CTR, CPA, ROI/ROAS, Cust. LTV, ARPU etc. * Develop sales process B2B, personalization and automation of sales processes * Develop KPIs to measure the success of the go-to-market strategy and make adjustments. * Market and Target Audience audit * Operations processes streamline and optimizations. * Software development processes streamline and optimizations (Agile) * Automation and personalization (marketing and operations) * Data-driven research and dev. * Team management: working with different stakeholders and cross-functional teams (offshore and multi-cultural teams across time zones).
Market research, Idea validation, PoC, Business strategies, Product development, Go-to-Market strategies and operations.
Consultancy: create a spinoff with a new business idea in home security services. Responsibilities: * Full-cycle Business development * MVP and Roadmaps * Marketing strategies dev. (go-to-market) B2B, B2C, and execution campaigns(SEO, SEA, Google Ads, Social Media Ads, A/B testing, Google Tag Manager, Google Analytics etc.) * Metrics analysis: CTR, CPA, ROI/ROAS, Cust. LTV, ARPU etc. * Develop KPIs to measure the success of the go-to-market strategy and make adjustments. * Market and Target Audience audit * Data-driven research and dev. * Team management