Berlin Metropolitan Area
Passionate, results driven marketing leader with 9+ years of experience driving growth in B2B SaaS across HealthTech, TravelTech, HRTech and PropTech. Currently leading Marketing at Recare, building a data driven and AI enabled growth engine in HealthTech. I consider curiosity one of my greatest strengths. I enjoy exploring different mindsets, meeting new people and continuously learning along the way. Always open to new ideas, tools and perspectives. If you enjoy exchanging thoughts on growth strategies let’s connect over a (digital) coffee. My specialties: + AI-Augmented Marketing Workflows & Automation + B2B Demand Generation & Growth Marketing + Performance Marketing (Paid Online & Offline) + Marketing Business Strategy & Market Expansion + Team Leadership, Coaching & Hiring + HubSpot & RevOps Alignment + SEO & Content as Demand Engines + Cross-Functional Collaboration with Sales & Product + Data Analytics, KPI Tracking & Forecasting + Campaign Process Optimization & Efficiency
Leading Marketing at Recare. Driving AI powered solutions that ease administrative burden, improve working conditions in healthcare and ultimately enhance patient care.
Built and led the Marketing department at Roger, driving growth in the German dental market. Lead a team of 3 FTEs and 4 external specialists across Paid, SEO, Content and Events, focused on AI driven, high output workflows. Established marketing operations from scratch, aligned with revenue and sales to generate qualified demand at scale. Scaled paid and organic channels through data driven campaigns, increasing MQL and SQL volume while improving CAC efficiency. Integrated AI into workflows and defined clear KPIs to accelerate output and enable scalable campaign production. Partnered closely with Sales and Product, represented Marketing at C level and supported fundraising with a strong growth narrative.
Lead a team of 7 professionals, marketing our B2B services to self-employed doctors in Germany across all channels (Paid, SEO, Website, Marketing Automation, Offline Marketing). Design and execute integrated marketing campaigns, driving business growth +30% YoY. Manage relationships with media vendors and marketing technology providers. Foster team development through coaching, feedback, and training. Monitor, analyze, and report campaign performance, ensuring alignment with business goals.
Paid Marketing Lead B2B Germany: Leading the German Paid Acquisition Strategy Team for all online and offline channels. Development of close partnerships with players in the local healthcare market such as medical publishers. Sector Lead Specialists, Naturopathic Doctors & Osteopaths: Responsible for cross channel marketing strategy & MQL/SQL performance in hyper growth environment: Paid, SEO, Content/Inbound Marketing, Events. +30% YoY growth in Inbound SQLs & New MRR Launch of first magazine in the German healthcare market dedicated to modern practice management & digitization "praxismanagement heute" which is sent to 100K healthcare practitioners and their teams.
Paid Marketing Lead B2B Germany: Leading the German Paid Acquisition Strategy Team for all online and offline channels. Development of close partnerships with players in the local healthcare market such as medical publishers. Sector Lead Dentists, Osteopaths & Medical Assistants: Responsible for cross channel strategy in hyper growth environment: Paid, SEO, Content, Events.
Website development Social media strategy development / implementation Training of employees in the field of digital media
Developed and executed marketing strategy across DACH, France and Italy, driving growth in complex B2B leisure markets. Managed performance and inbound marketing across Paid, SEO and CRM, scaling qualified lead generation across multiple channels Increased organic page views by 133% and organic lead generation by 130% Designed and delivered marketing workshops to support key account growth Owned creative coordination and marketing analytics, using data to continuously optimize campaigns and ROI