Anrico du Plessis

CEO, Multi-Media | Redefining Audience Experience Through Event Strategy + Immersive Creativity

Dubai, United Arab Emirates

About

I build experiences that make people feel something. As CEO of Multi-Media, I lead a team obsessed with crafting intentional, intelligence-driven event moments that spark emotion, shift behaviour, and create lasting connections. For over three decades, we’ve fused strategy, creativity, and deep technical mastery to deliver experiences that delight, move, and inspire action, for global brands, government agencies, innovators, and creators. Now, I’m expanding that mission into the UAE. Dubai and the wider Middle East are redefining what’s possible in live experiences, and I’m here to help shape that future. My focus is on: 🔹 Immersive Storytelling with Purpose Experiences designed to resonate deeply, not just impress. 🔹 Technical Precision Meets Creative Vision Where magic happens, and where we thrive. 🔹 Audience Wellbeing & Intentional Eventing Designing environments that support human connection at scale. 🔹 Event Intelligence & Audience Behaviour Data-driven decisions that elevate impact. I also host Stage Dive, a monthly masterclass exploring the future of events, and Backstage Pass, a podcast featuring the untold stories of entertainment innovators. If you’re building bold experiences in the UAE, let’s connect. The future of events is intentional, and we’re just getting started.

Experience

  • Multi-Media (Full-time · 6 yrs 1 mo)
    • Chief Executive Officer
      Jun 2023 - Present · 3 yrs 1 mo

    • Head of Production & Content
      Jun 2020 - May 2023 · 3 yrs

  • General Manager at Multi-Media Express
    Mar 2018 - Jun 2020 · 2 yrs 4 mos

  • Lighting technician at Multi-Media
    Jul 2015 - Feb 2018 · 2 yrs 8 mos

    Lighting technician.