Ann-Sophie Choi

Director of Global Partnerships & Strategic Alliances at Copenhagen Fashion Week

Copenhagen, Capital Region of Denmark, Denmark

About

Experience

  • Copenhagen Fashion Week (2 yrs 9 mos)
    • Director of Global Partnerships & Strategic Alliances
      Jul 2026 - Present · 1 mo

    • Head of Global Partnerships
      Aug 2024 - Jul 2026 · 2 yrs

      - Developing, securing and managing 30+ high-profile partnerships and collaborations each fashion season. - Leading the strategy and execution of global and local partnerships, driving multi-million DKK in seasonal revenue that directly powers the operations of Copenhagen Fashion Week. - Proposing and delivering innovative brand activations, strategic communication initiatives, and cross-sector partnerships that elevate the global profile of both CPHFW and its partners. - Overseeing relationships with headline, strategic, industry, and commercial partners. - Managing and negotiating financial partnership contributions and integrations that power the seasonal operations of CPHFW, its flagship initiatives, and inter-seasonal activations both locally and globally. - Connecting partners and collaborators to key initiatives, including brands and their fashion shows, international CPHFW activations, the CPHFW NEWTALENT incubator program nurturing the next generation of creative voices, the international VIP press & buyers guest program, and the educational CPHFW Talk Program with Vogue Business.

    • Production and Brand Relations
      Nov 2023 - Aug 2024 · 10 mos

  • Independent Consultant at Nike
    Jan 2017 - Present · 9 yrs 7 mos

    Selected client portfolio: Nike, Soho House, Meta, Tatcha, L'Oréal, Baidu, Harper's Bazaar, ELLE, @CopenhagenFROW, CUHK, Breaks, Sanofi, Culver's, Sėrėna Clho, Mary Kay, CIDE, Our Shift, Stine Goya, Wood Wood

  • Neuro-Researcher - Brand Strategy Consulting at Neurons
    Jan 2022 - May 2022 · 5 mos

    As a key role for fieldwork-related executions, my main responsibilities included project management and high-quality data collection; eye-tracking, brain monitoring (EEG), surveys, interviews, and behavioural observations for business trips and studies in Europe, North America, and the Middle East. Neurons Inc is one of the world’s leading consumer neuroscience consultancies. With headquarters in Denmark and offices in Europe, Asia, North and South America, Neurons employs neuroscience tools to gain insights into human behavior and impact user experience. Selected client portfolio: Google, Meta Platforms, TikTok, L'Oréal and Microsoft.

  • Head of Strategy & Partnerships at PUUF
    Sep 2021 - May 2022 · 9 mos

  • Campaign Lead at Amnesty International
    Jun 2020 - Aug 2020 · 3 mos