Chicago, Illinois, United States
VP / Director of Marketing | Strategic Brand Builder | Digital Transformation & Change Leader | Fortune 100 & Global Enterprise Experience I’m a marketing and communications leader with more than 20 years of experience helping global enterprises, Fortune 100 companies, and growth-focused brands transform how they connect with their audiences. My career has spanned corporate leadership roles, global communications management, and consulting for organizations ranging from startups to industry icons like Johnson Controls, Rockwell Automation, Harley-Davidson, and Molson Coors. What sets me apart is my ability to bridge strategy with execution. I partner with executives to align marketing with business priorities, build high-performing teams, and implement digital and organizational change initiatives that deliver measurable results—whether that’s driving double-digit revenue growth, rebranding global divisions, or launching campaigns that exceed sales targets weeks ahead of schedule. Key strengths include: - Strategic marketing and brand development - Digital transformation and change management - Executive stakeholder engagement and C-suite collaboration - Global marketing operations and demand generation At my core, I’m passionate about shaping brands that not only capture attention but also build trust, loyalty, and long-term growth.
Founded and leading a strategic marketing consultancy advising Fortune 100 corporations, mid-market firms, and startups on branding, communications, and growth initiatives. Partner with executives to align marketing with business strategy, streamline operations, and maximize ROI. • Developed corporate communications strategy for Johnson Controls, increasing community engagement; earned nomination for the Chairman’s Award for Excellence in Customer Satisfaction. • Developed media and digital strategies that accelerated brand visibility and market entry for startups and established companies. • Designed and executed enterprise OCM strategies for financial services firm’s website transformation, ensuring adoption across agile teams. • Clients include Johnson Controls, Rockwell Automation, Briggs & Stratton, Harley-Davidson, YMCA, Mindspike Design.
Digital Transformation & Change Management – Partnered with Molson Coors to rebrand IT division post-security breach. Implemented change frameworks using PROSCI/ADKAR methodologies, launched enterprise-wide adoption campaigns, and drove global user adoption of new technology platforms.
Directed marketing operations for U.S. subsidiary of French industrial electrical manufacturer. Modernized marketing infrastructure and processes to support national sales and manufacturing operations. • Standardized nomenclature and product data management for 28,000+ products within ERP systems. • Optimized and relaunched sales extranet with advanced product lookup and quoting tools, improving sales efficiency. • Automated catalog production, reducing time-to-market and improving accuracy of product information.
Taught undergraduate marketing and advertising courses, integrating academic theory with real-world marketing best practices.
Global Brand & Communications Leadership - Directed worldwide communications at Badger Meter with a $3.2M budget; established corporate brand standards, executed global adoption campaigns, and launched a redesigned sales channel extranet that increased engagement across international markets.