Annika Louisa Wenzel

Masterstudentin Digital Marketing Management | Bachelor Wirtschaftspsychologie

Hamburg, Hamburg, Germany

About

Experience

  • International Marketing Schwarzkopf Professional at Henkel
    Jan 2026 - Present · 7 mos

    - Support the international marketing team on global brand and product initiatives for the Fibre Clinix portfolio - Contribute to brand positioning and international brand communication - Conduct market, competitor and trend analyses to generate branding and marketing insights - Prepare and consolidate insights from international markets to support campaign and communication activities - Work closely with regional markets and cross-functional teams to ensure consistent global brand execution

  • Retail Marketing Fashion & Sports at OTTO
    Dec 2024 - Jun 2025 · 7 mos

    - Planned and executed digital brand campaigns - Created advertising materials and campaign performance reports - Maintained brand presence and supported content management - Focused on cross-channel brand presence and performance

  • Sportgemeinschaft Beiersdorf e.V at Beiersdorf
    Apr 2023 - Apr 2024 · 1 yr 1 mo

    - Contributed to projects developing the club’s sports and health offering - Planned and implemented internal communication and marketing activities - Created promotional materials for member communication - Organized events and collaborated with internal stakeholders