Greater Paris Metropolitan Region
At Mews, we’re building technology that helps an age-old industry evolve without losing what makes it special: the human connection. As a $2.5B+ SaaS and FinTech platform, Mews is rethinking how hotels operate so that technology can enable, not replace, genuine hospitality. We believe software should make life easier for hoteliers, freeing them from repetitive tasks so they can focus on what really matters: their guests. With this mindset, we’re shaping a more connected, efficient, and human approach to hospitality. I’m proud to help bring this vision to life through field marketing that connects people, ideas, and opportunities — driving meaningful growth while keeping the spirit of hospitality at the center of everything we do.
As Manager of Field Marketing for the DACH region, I lead the regional field strategy to drive brand awareness, pipeline generation, and customer engagement. My role focuses on aligning local initiatives with global priorities, optimizing event performance, and deepening Mews’ market presence through strategic partnerships, regional campaigns, and data-driven planning.
Developed and managed all marketing and e-commerce initiatives, including website, newsletters, social media, SEM and PPC advertising campaigns. Secured PR coverage by building relationships with top-tier media outlets and influencers. Designed all marketing and advertising collateral. Orchestrated photoshoots.
I helped global brands in the Northern Europe market to leverage precious consumer insights by identifying business opportunities and taking market research, social listening, and customer-centricity to the next level and increasing their Marketing ROI. Specialized in brand equity tracking, trends detection, crisis monitoring, tribes identification, customer experience measurement, campaign analysis, benchmark analysis, and e-reputation.
In this role, I was in charge of the strategic planning and execution of all marketing activities. I managed multi-channel marketing strategies and the company's first social media presence. Increased site traffic and conversation rates through SEO and A/B Testing. I created all marketing collateral and editorial works including blogs, e-books, brochures, and email promotions. Increased brand awareness by organizing the company's presence at industry conventions.
As a Junior PR Consultant for one of Germany's leading PR Agencies, I supported the tech team by securing top-tier media coverage for clients and published articles and press releases. I managed a bi-weekly press news ticker addressed to journalists for a key account and generated monthly analysis reports displaying the status of press coverage.