Berlin, Berlin, Germany
Luxury Retail Executive with more than 15 years of experience leading premium retail businesses for internationally recognised luxury brands. Throughout my career, I have built a unique combination of commercial leadership, operational excellence and client relationship management within the luxury watches and jewellery industry. I am passionate about creating exceptional client experiences, developing high-performing teams and driving sustainable business growth. Currently serving as General Manager of the Rolex Boutique Berlin at Gerhard D. Wempe, I am responsible for the commercial and operational leadership of the boutique, including people leadership, financial performance, client development and brand excellence. Before joining executive leadership, I built my career across luxury sales, marketing, key account management and retail training. This broad background enables me to understand every aspect of luxury retail—from frontline client engagement to strategic business leadership. My leadership philosophy is built on trust, accountability and continuous development. I believe outstanding client experiences are created by motivated teams, operational excellence and a culture that inspires people to perform at their best. Core expertise includes: • Executive Leadership • Luxury Retail Management • Commercial Strategy • Client Experience • High-Net-Worth Client Development • Business Development • Brand Excellence • Retail Operations • People Development • Executive Stakeholder Management I am always interested in connecting with leaders across the luxury industry, premium retail, hospitality and client-centric businesses.
Leading the commercial and operational performance of the Rolex Boutique Berlin while ensuring exceptional client experiences and the highest standards of luxury retail excellence. Responsibilities include: • Full commercial responsibility for boutique performance • Leadership and development of multidisciplinary teams across sales, customer service and certified watchmaking • Budget planning and financial performance management • Development of long-term relationships with High-Net-Worth clients • Planning and execution of exclusive client events • Close collaboration with Rolex headquarters to ensure global brand standards • Driving operational excellence and continuous performance improvement
Supported the executive management of one of Wempe's flagship locations while leading the Jewellery Department with responsibility for commercial performance, operational excellence and team development. Key responsibilities and achievements Led the Jewellery Department, ensuring exceptional client experience and the highest standards of luxury retail. Managed strategic workforce planning and deployment for a team of approximately 40 employees across the boutique. Directly led, coached and developed the Jewellery team, fostering a high-performance and client-focused culture. Partnered closely with the General Manager on business operations, commercial planning and organisational development. Optimised operational processes and service standards to enhance efficiency and customer satisfaction. Successfully completed professional certification as a Diamond Expert at the HRD Institute Antwerp, strengthening expertise in high jewellery, gemstones and client advisory. Collaborated with cross-functional teams to ensure seamless operations and achievement of commercial objectives. Core Competencies: Luxury Retail Leadership | People Management | Workforce Planning | Commercial Operations | Client Experience | High Jewellery | Diamond Expertise | Operational Excellence
Developed and executed strategic retail marketing initiatives to strengthen brand awareness, enhance client engagement and create exceptional luxury experiences across the retail network. Key responsibilities and achievements: Planned and delivered exclusive client events in close collaboration with international luxury brand partners. Developed innovative retail marketing concepts to strengthen customer loyalty and drive commercial performance. Created unique luxury experiences for High-Net-Worth clients through personalised events and brand activations. Managed the end-to-end execution of marketing campaigns, from concept development to implementation and post-event evaluation. Collaborated cross-functionally with Sales, Retail Operations and external luxury partners to ensure seamless project delivery. Strengthened client relationships through targeted CRM initiatives and premium customer engagement strategies. Represented the Wempe brand while ensuring the highest standards of luxury service and brand excellence. Core Competencies: Retail Marketing | Luxury Events | Client Experience | CRM | Brand Activation | Business Development | Cross-Functional Collaboration | Luxury Retail
Managed key retail partnerships across Germany, driving business development and strengthening the brand's presence within the luxury watches and jewellery sector.
Managed a portfolio of strategic luxury retail partners across Northern Germany, driving business growth, client relationships and brand excellence within the premium jewellery sector. Designed and delivered retail training programmes across multiple luxury boutiques, strengthening sales excellence, product knowledge and client experience.
Completed an international internship in Hong Kong, gaining first-hand experience in luxury retail, CRM and executive support within the Asia-Pacific market.