Seri Kembangan, Malaysia
Before Yihai, I ran my own streetwear brand for three years through university — sourcing, branding, e-commerce, the works. That's where I learned that selling to people is mostly about understanding their constraints, not pitching them. Today I manage B2B retail accounts for Yihai Malaysia (Haidilao-branded hotpot ingredients), including AEON supermarkets and direct restaurant/steamboat chain accounts. I've built automated order replenishment logic that turned a manual Excel process into a repeatable system, led customer retention analysis to flag at-risk accounts before they churn, and compiled a 500+ account prospecting list to open up underserved markets across Peninsular Malaysia. I'm currently building full-stack development skills (Python, SQL, PostgreSQL) to take that automation work further — turning spreadsheet-based tools into real applications.
Sell soup bases to F&B operators across Malaysia. Run trade marketing across KA retail outlets. - Built 150+ F&B partnerships through cold outreach and relationship-led selling, generating RM 2M+ in cumulative sales by 2025 - Lead price negotiations and delivery term agreements with major chain customers — including MOQs, trade conditions, and seasonal promo pricing - Run continuous SEA F&B market research (consumer trends, competitor pricing, retail data) to inform new product pricing and market entry strategy - Built internal AI-assisted automation for weekly stock proposals — reduced Monday admin from 6 hours to under 30 minutes - Conduct monthly customer order analysis to identify retention patterns and high-value at-risk accounts, feeding insights back into sales priorities
Founded and operated a registered streetwear apparel brand throughout my BSc Business Studies. Ran it as a real business: brand identity, product, e-commerce, social, sales — not a side project. - Built the brand from scratch — visual identity, product direction, naming, and positioning in the Malaysian streetwear scene - Sourced and negotiated with overseas suppliers for product, balancing margin protection with quality control across multiple drops - Ran the full e-commerce + social media operation: Instagram-led content strategy, paid acquisition, drop launches, and direct-to-customer sales - Managed end-to-end operations solo — inventory, order fulfillment, customer service, and post-sale retention - Self-funded and self-operated for 3 years while completing a full-time degree — the experience that taught me how F&B owners actually think about cost, margin, and risk