Austin, Texas Metropolitan Area
With a 20+ year career that combines in-house B2B SaaS marketing leadership with marketing agency ownership, I bring a strategic mindset, extensive toolkit, and broad operational experience to companies that need to level up their brand and GTM strategy and tactics to accelerate stakeholder value and meet business goals. I excel at scaling B2B SaaS products and brands, developing go-to-market (GTM) plans, aligning marketing programs to revenue objectives, building teams and systems for growth and efficiency at companies scaling from $5M to $350M ARR. I'm known for quickly understanding the business drivers, gaps, and opportunities to put a “punch above our weight” marketing program and team in place that drives efficient growth. My expertise in product marketing, revenue marketing, customer marketing, brand building, cross functional collaboration, and team leadership was instrumental in successful exits for several VC and PE-backed companies. Passionate about identifying and cultivating the hidden talent of individuals, teams, and organizations, members of my team say that I empower them to do their best work while having fun too. ► Experience in a broad range of B2B SaaS solutions, including FinTech, Generative AI, Data & Analytics, Workflow Innovation & Efficiency, Collaboration/Document Management ► Expertise spans GTM strategy, brand awareness, pipeline creation and revenue generation, product/vertical/solution messaging and full funnel marketing, communications, and customer marketing ► Legacy of building high performing, customer-centric teams that excel at data-driven strategies and collaboration Tools/Technology Salesforce, Marketo, Hubspot, Outreach, Qualified, Intercom, Mutiny, Google Analytics, Bombora, Google Ads, LinkedIn Ads, Influ2, Demandbase, Hootsuite, Sprout Social, Champion, Canva, Pendo, Guru, Asana, Trello, Airtable, SEMRush, Zapier, Confluence, WordPress, ChatGPT, Perplexity, Claude, NotebookLM