Greater Toronto Area, Canada
Passionate about bridging the gap between business and healthcare.
Founded a national professional networking organization (1700+ members) that assists Mandarin-speaking Canadian young professionals in gaining international recognition, career advancement, and civic engagement through community outreach, professional seminars, and networking events.
- Developed multi-million dollar national restage plan and led cross functional teams and external agencies (20+ individuals) to implement go-to-market strategies on time and within budget. - Passionately led Pantene's online and social media vision and action plan; executed plan with top tier ad agencies. - Delivered pricing and merchandising strategies that improved competitive advantage in market.
Assisted in the planning & implementation of marketing activities behind Folgers and Pringles (summer 2006), and Crest and Oral-B (summer 2007 and 2008).
- Analyzed medical devices industry dynamics, customer needs, and competitor offerings. - Developed a strategic marketing plan to enable CSTAR to become financially self-sufficient; aligned recommendations with CSTAR’s executive directors.