Paris, Île-de-France, France
Marketing & Growth leader with 20+ years of experience turning brands into strategic compasses for enterprise-wide profitable growth. At the intersection of strategy, marketing and commercial performance, I align purpose, portfolio, pricing and go-to-market to create measurable value. I position brands as business transformation levers that drive value: margin, market share and long-term relevance. Across FMCG, Food, Retail, Hospitality, People Services and Insurance, I have led consumer-centric growth strategies with direct P&L exposure and executive-level responsibility in complex, international environments. At Group and local level, I use brands to mobilize organizations: clarifying strategic priorities, focusing resources on the most value-creating opportunities, and aligning leadership cross-functional teams around clear growth roadmaps. My approach integrates willingness-to-pay, demand elasticity and ROI discipline into decision-making, ensuring that growth ambition translates into sustainable performance. My key focus is to bring clarity to ambiguity, restore focus to complexity and transform strategy into execution. Key results • +5–10% growth through value-based repositioning in FMCG • Market share and pricing power gains through consumer-driven strategy in financial services • Shift toward a brand-led go-to-market model in a €20Bn global services organization Chief Marketing Officer | CMO | General Manager | GM | Marketing & Sales | Strategy | Brand Building | Profitable Growth | P&L Management | Purpose | Retail | Food | FMCG | People Service | Hospitality | BtoC | BtoB #Chiefmarketingofficer#GM#marketing&sales #strategicvision #brandbuilding #valuecreation #purposefulleadership #retail #P&L#CMO #ExCom
Leading Sodexo's marketing transformation to define and support a "brand led" strategy for the Group. Head of global marketing team, leading marketing for Sodexo and supporting teams in: Insights & CCX measurement / Marketing & Brand strategy. Global leadership role reporting to Group ExCom member.
Redefine and implement the brand strategy across geographies and businesses. Key areas include the global brand purpose and positioning, rationalizing the multi-brand portfolio, and aligning experiential brand strategies.
Education program about Nutrition in public and private schools
Leading the brand strategy (positioning, identity, architecture, communication and digital) and manage global brand communication in collaboration with business teams. Management and monitoring of entity communication plans in line with business objectives. Set up a new procurement process with a global supplier.
On an increasingly commoditised market: implementation of differentiating strategies for Panzani, Lustucru and Taureau Ailé brands on products, communication and innovation.