Paris, Île-de-France, France
Committed strategic business partner and transformation leader with proven success in embedding consumer & user insights in product design and brands strategies. Active promoter of Consumer centricity and user experience for more sustainable (for business, people, environment) growth. Passionate about bringing teams & partners towards this common ambition ! 25 years of experience in Strategy & Consumer Insights, both for Marketing and R&I (NPD, sensory design, trends, brand positionning, advertising, consumer behaviour ...), in international environment (Europe and Asia/Pacific), on the industry (FMCG and Service) and agency side. Key skills : STRATEGIC vision to ensure focus of research agenda is on growth oriented initiatives / INNOVATION to set up new relevant creative solutions to business issues / LEADERSHIP and influencing to impact decision-making at all levels / CROSS FERTILISATION of multi-functional teams / people MANAGEMENT in multi-cultural environnements.
Strategic partner driving user centric innovation and competitiveness, via insightful consumer behavior understanding and great holistic sensory experience. #Superiority for growth #User Centric Innovation #Sensory UX Design #Behavior Change Labs ... CATALYST for a USER CENTRIC organisation ....
Initiated the globalisation and scaling up of Marketing sourcing in Danone, cross-divisions (Dairy, Water, Early Life Nutrition, Advanced Medical Nutrition), to optimise impact of A&P investments through size leverage and breakthrough sourcing solutions
Embedded market dynamics, consumers’ needs and behaviours in the marketing and innovation agenda / Co-built the brand platform evolution / Co-led the transformation of “quality” team from silo approach to a transversal multi-channel “customer experience” view
Investigated in-depth feeding behaviour of the product category (pet & owner), providing new insights for product innovation in Asia-Pac, US and Europe, thus enabling Mars Petcare mission “to delight pets and their owners”
Better understanding of A&P efficiency and modelisation with Marketing Mix Modelling / Guidelines & Key beliefs to improve copy and media strategy
Set up of consumer driven innovation process, "Consumer innovation toolbox" and key consumer trends
Set up the "adhoc research" division of GfK in France Launch of market research tools (advertising pre & post testing, brand tracking, product tests, trade offs ...) on the French market / Management and development of client portfolio (P&G, Mondelez, Ferrero, Johnson&Johnson ...)