Anne-Marie Mina

Creative Agency GM | Turning Strategy into Stories, and Stories into Culture

Greater Sydney Area

About

As the General Manager of The-Lowdown Agency, a culture-first creative agency, I work alongside an incredible team of creatives that build stories, ideas, and experiences that resonate with people and communities. Before this, I helped shape the Sydney Gay & Lesbian Mardi Gras brand as Head of Marketing, Communications & Engagement, an experience that showed me how creativity can ignite culture, celebrate diversity, and build movements. Over the years I’ve had the privilege of launching brands, guiding teams into new markets, and delivering campaigns across the globe.

Experience

  • General Manager at THE-LOWDOWN Group
    Jan 2024 - Present · 2 yrs 6 mos

  • Head of Marketing, Communications and Engagement at Sydney Gay and Lesbian Mardi Gras
    Aug 2020 - Dec 2022 · 2 yrs 5 mos

  • Exhibitions & Trade Fairs (Greater Sydney Area)
    • Marketing Manager
      Jan 2016 - Aug 2020 · 4 yrs 8 mos

      Exhibitions & Trade Fairs is a full service brand and event agency with experience across multiple industries including clean energy, automotive, business events, construction, oil & gas, irrigation, manufacturing, travel and lifestyle. Our mix of B2B and B2C event brands are delivered across the world to meet the goals and objectives of our broad range of clients and partners.

    • Marketing Event Executive
      Aug 2014 - Jan 2016 · 1 yr 6 mos

  • Marketing Executive at Life Line Screening
    Mar 2012 - Aug 2014 · 2 yrs 6 mos

    Life Line Screening is a privately run prevention and wellness company. The company operates community-based health screening services for adults aged 50 and up across the United States.

  • Event Assistant at WALDRONSMITH Management
    Mar 2010 - Nov 2011 · 1 yr 9 mos

    Established in 1994, WALDRONSMITH Management is an Australian-owned Professional Conference Organiser. For the past 25 years, they have worked with associations, societies, colleges and businesses in the not-for-profit sector to deliver outstanding events.