Edmonton, Alberta, Canada
Marketing and communications strategist, storyteller, and growing editorial photographer with a career shaped by curiosity, adaptability and a deep understanding of people. My professional path began in security, investigations and asset protection — work that sharpened my instincts for observation, trust and reading the bigger picture. From there, I built my second career in marketing and communications, where strategy, public engagement and storytelling became my focus. Over time, photography and visual media naturally evolved from supporting that work into a creative path of its own. Today, I blend communications strategy, content creation and visual storytelling to help brands, organizations and communities connect in ways that feel authentic, impactful and human. Whether through campaigns, public-facing communications, event coverage or editorial content, I’m passionate about creating thoughtful work that builds trust and leaves a lasting impression. Always open to new opportunities, collaborations and meaningful creative projects — feel free to connect, message me or explore more through my website.
As a freelance marketing strategist and creative consultant, I help small businesses and niche brands get noticed and grow through thoughtful storytelling, bold visuals, and conversion-driven content planning. My work spans content creation & marketing, campaign design, event promotion, social engagement, and digital optimization—especially for mission-driven organizations, alternative creators, and local brands. From crafting video-forward social calendars to launching donor-driven campaigns or guiding indie creators through branding refreshes, I love brining a creative spark and strategy to every collab!
Led media relations and daily social media publishing to ensure consistent, impactful messaging. Managed press releases, media inquiries, and interviews with spokespeople. Scheduled communications using Sprout Social—delivering engaging posts across platforms and responding promptly to public inquiries. Maintained a coordinated editorial calendar through Asana and Microsoft 365, ensuring alignment across campaigns. Contributed to the development of key marketing plans, executed promotional campaigns, and supported major events. Built media partnerships to enhance brand visibility and deepen community engagement.
Oversaw daily communications and marketing initiatives across all departments, ensuring alignment with organizational goals and brand voice. Trained new team members and supported technology adoption. Developed and implemented campaign plans to support internal initiatives, donor relations, and public engagement. Supported and coordinated multi-day fundraising events. Led email marketing efforts—writing and producing newsletters and internal updates with a focus on clear, engaging copy and strong calls to action. Captured photo and video content to support media outreach, digital campaigns, and storytelling efforts, with assets shared across social media, website, and press materials by other team members. Produced commercial video and photography assets to elevate the brand identity and media coverage.
Planned and executed integrated marketing and fundraising campaigns to support public engagement, donor outreach, and animal welfare initiatives. Managed end-to-end project coordination using Microsoft Office, ClickUp, Asana, and Google—ensuring timelines, resources, and messaging stayed on track. Created multimedia content with Canva and Adobe Suites, developed custom forms via Jotform, and supported email/database integration with MailChimp and Raiser’s Edge. Led the platform setup for major fundraising events and AGLC Lotteries, trained staff on tools, and maintained smooth internal workflows. Conducted platform research, built campaign strategies, and reported on monthly analytics to allow for refined tactics. Regularly supported events and initiatives with tailored marketing, helping connect community impact to compelling storytelling.
Managed digital presence and event marketing, overseeing website updates, social media, and communications while developing branded materials and promotional strategies that increased attendance and partnerships. Supported logistics and compliance for large-scale, multi-day events (500+ attendees), delivering post-event reporting and insights for stakeholders.
• Performed realistic patient interactions for medical and pharmacy students • Engaged with trainers and students to promote safe practices • Analyzed interactions and provided feedback when applicable • Maintained standardized role to ensure continuity in testing environments • Consulted with other facilitators to ensure continuity
• Contributed to the highest accuracy conversion to-date, leading to significant cost reduction • Engineered new training materials for future coordinators • Collaborated with internal and external partnerships in multiple operational divisions • Forecasted shipments and worked with management to prepare departments for conversion • Recovered over $40 000 in operational shrink