Munich, Bavaria, Germany
I am a Senior Executive with 14 years of experience driving growth at leading e-commerce and D2C companies helping start-ups and scale-ups launch, scale, and succeed. Expertise: D2C, growth strategy, product innovation management, founder coaching, marketing, branding, (female) leadership, mvp validation, investor pitching. My career spans leadership roles at Westwing, Planet Sports, and Greenforce — where, as the first employee and later C-level executive, I built the company from the ground up and scaled it to 100+ employees. Since then, I advised several start-ups and scale-ups in growth topics. Recognized by W&V as one of the Top 100 Köpfe, I specialize in creating data-driven e-commerce strategies and impactful multi-channel marketing campaigns. I partner with mission-driven founders — especially in innovative, impactful ventures — to transform vision into measurable results. My approach combines: • Strategic clarity – defining the long-term growth path and KPIs as the decision-making compass. • Scalable growth levers – balancing risk and return across marketing channels while unlocking product-led growth. • Hands-on execution – turning strategy into results that empower teams and accelerate growth. Whether you’re an aspiring founder, a scaling startup, or an investor-backed venture, I bring hands-on support, practical frameworks, and a network of experts to accelerate your journey. Feel free to contact me.
- Strategic advisor to E-Commerce and D2C Start-Ups and Scale-Ups - Fractional CMO for high-growth organizations - Development and execution of data-driven growth strategies - Design and implementation of scalable, high-performance organizational structures - Development of strong brand positioning and integrated e-commerce strategies - Establishment of effective structures and processes for growth organizations - Coaching and strategic sparring for founders and leadership teams
- Member of the C-Level Team to run a 100+ employees and double digit Mio revenue company - Managed the E-Commerce sales channel incl. full P&L responsibility - Developed strong brand and integrated e-commerce strategies - Managed the webshop, brand and product innovation portfolio - Developed and executed growth strategies - Drove multi-channel campaigns
- Employee number 3 of GREENFORCE - Designed and implemented a scalable, high-performance organizational structure - Developed a strong brand positioning and integrated e-commerce strategies - Designed and launched online and offline marketing strategies to grow revenue - Drove Brand Building and Multi-Channel Marketing accross the sales channels: e-Commerce, Retail, Food Service - Developed and executed OOH, PR, influencer, & TV Strategies - Built up a D2C-community from zero to over 100k fans with highest engagement - Built up the webshop, brand and product innovation portfolio from scratch
We unite startups that have developed smart solutions and sustainable alternatives. Our goal is to make sustainability accessible and attractive for everyone. Together we want to be part of the solution instead of the problem and provide you with lots of tips & tricks for a more healthy and environmentally conscious life.
- Headed the Brand Marketing reporting to the CEO - Responsible for brand strategy and business planning with a higher seven-digit budget - KPIs: 200% revenue increase from organic social media channels YoY, 20% revenue uplift of performance marketing channels’ through upper funnel marketing - Led a team of ten employees
- Started a Social Media Agency in Munich from scratch - Business Planning - Acquisition of clients and successful execution of several customer projects