Anne-Valerie Guidollet

CEO | Brand & Business Builder | Board Member | ex CCO and CMO | ex Procter & Gamble | ex Nespresso Nestlé | Retail | FMCG | CX | Digital | Passionate about Health & Beauty, Diversity, Sustainability

Montreal, Quebec, Canada

About

Passionate C-Suite Executive, inspirational leader and team builder with a track-record in driving sustainable profitable growth across different businesses and markets, driven by strategic vision, people focused leadership and a consumer (+ patient) centric approach. Broad variety of skills with high proficiency in brand and customer experience building, innovation, digital transformation and omni-channel go-to-market strategies coupled with operational excellence. Purpose and results-driven leader, ESG champion with focus on sustainability and diversity and inclusion. 25+ years in key Retail/FMCG companies across a variety of leadership roles (at local/regional/global levels) and product categories (Health, Beauty, Coffee, Fabric & Home Care, Baby Care) leading sizeable businesses, P&L's and organizations. Currently CEO of Functionalab Group (Dermapure as core clinic brand and Functionalab product brand), the leading network of premium medical aesthetic clinics in Canada. Co-President of the HEC Paris Alumni - Chapter Quebec. PROFESSIONAL SIGNATURE General management Growth strategy and business model P&L management Brand equity and customer/patient experience Innovation strategy & design Digital and omni-channel transformation Data, CRM and Direct to Consumer Change Management & Organization transformation Communication campaigns and marketing plans Omni-channel go-to-market and Operations Supply and distribution network Customer Care Center

Experience

  • Functionalab Group, a GROWTH 500 Company (1 yr 8 mos)
    • Chief Executive Officer
      Apr 2026 - Present · 3 mos

      Functionalab Group with core brand Dermapure Clinics is the leading network of premium medical aesthetic clinics in Canada, anchored in medical excellence, innovative skin care technologies and services, and an unparalleled patient and customer experience.

    • Chief Commercial Officer (CCO)
      Nov 2024 - Mar 2026 · 1 yr 5 mos

  • Vice President at Nestlé Nespresso SA
    Dec 2018 - Nov 2024 · 6 yrs

    Led the B2C omni-channel business (top and bottom-line) and customer experience for Canada: Retail Trade (Amazon, Walmart etc.), Nespresso e-commerce (nespresso.ca), Nespresso Boutiques (36 across Canada), Nespresso Customer Care Center. Supported B2B via e-commerce and Customer Care Center. Contributed in more than doubling Nespresso Canada's business in 5 years propelling the market to the Top Nespresso markets globally and to the #1 in-home coffee brand in Canada. Nespresso Canada was awarded #1 in-store customer experience in Québec in 2024, with top rankings in other provinces and in digital (Léger’s 2024 In-Store and Digital WOW study). Managed a team of 10 direct reports and 800+ employees.

  • Chief Marketing Officer at L'Occitane en Provence
    Sep 2014 - Aug 2017 · 3 yrs

    Led the L'Occitane en Provence (1.2 billion Euro turnover) global brand strategy, product portfolio and innovation design, brand content with digital at the core and focus on the development of consumer-centric engaging tools to bring to life the desired customer experience across the omni-channel (e-commerce and Retail) and key touchpoints. Managed a multifunctional team of 60+ people. Member of the executive committee.

  • Procter & Gamble (18 yrs 7 mos)
    • Vice President Hair Care & Color Central Eastern Europe
      Aug 2010 - Jun 2014 · 3 yrs 11 mos

      1. Led the Hair Care & Color business and P&L: 1 billion USD turnover, 7 brands (incl. Pantene / Head & Shoulders), 20+ countries (incl. Russia / Turkey) 2. Established the brand portfolio vision, strategies and 5 year business targets 3. Built individual brands with dedicated innovation, creative ideas / advertising campaigns / ambassadors / partnerships and business models 4. Developed detailed marketing / commercial / communication plans with each key market 5. Managed a multifunctional team of 40+ people (20+ nationalities).

    • Senior Marketing Director Wella Global
      Nov 2007 - Jul 2010 · 2 yrs 9 mos

      1. Designed a global brand proposition for Lifestyle brands (equity, product offering, visual identity, advertising campaign, innovation strategy, 5 year vision and launch plan) 2. Qualified the brand proposition in USA / Brazil / Russia / China 3. Put in place the global brand organization and daily operations efficiently (including a distributor go-to-market model) appointing relevant Agency partners and setting up the internal P&G team (30+ people, multifunctional).

    • Director Fabric & Home Care France
      May 2004 - Oct 2007 · 3 yrs 6 mos

      1. Led the daily business operations: 500 million USD turnover, 8 brands (incl. Ariel / Mr Propre / Febreze) 2. Defined and executed the brand portfolio strategy and brand business models across channels and Retailers 3. Represented the category externally (Retailers, journalists, Trade Associations) 4. Led a multifunctional team of 40+ people.