Amsterdam, North Holland, Netherlands
I’m driven by ideas that connect with what people care about. Their interests. Their culture. The moment we’re in. I studied musicology. Worked in journalism. Have a thing for innovation. Not your typical creative director. But it gives me a different lens on the challenges brands face today.
Studio FoMO (Fear Of Missing Out) is a creative agency that focusses on innovative branding and campaign strategies, merging on- and offline communication. Where traditional agencies mostly create top down campaigns, studio FoMO creates networking campaigns. Using the people's voice to send our message. We see consumers as prosumers and therefore as valuable assets in a peer-to-peer strategy. Studio FoMO has an impressive network of influencers, creators and brand leaders. Projects & brands: Albert Heijn, PBT, BNN-VARA, VO-Raad etc. Note: The successful food platform Waar Nederland Eet is an initiative of Studio FOMO.
Waar Nederland Eet is the largest food club of the Netherlands, with branches in Amsterdam, Utrecht, Den Bosch, Haarlem, Arnhem, Nijmegen, Tilburg and Rotterdam. Focussing on food culture, Waar Nederland Eet creates on- and offline meetings between people that have a passion for food, their city and fellow citizens. More precisely: we are your favorite hotspot database and hobby all into one. Together with eight teams of editors we share our favorite restaurants, coffee bars and food stores in the Netherlands with other food enthusiasts. Waar Nederland Eet is turning into a rapidly growing community with more than 28.000 Instagram followers already. We're are active in eight Dutch cities and are setting up platforms in more cities as we speak. Waar Nederland Eet is an initiative of FoMO, my creative agency that focusses on strategic branding and campaign strategies.
(Freelance) voor het televisieprogramma De Wereld Draait Door. Specialisatie op actualiteit, innovatie en technologie. Elke werkdag om 19:00 te zien op NPO 1. Presentatie: Matthijs van Nieuwkerk.