Chantilly, Virginia, United States
Responsible for management of association partner relationships as well as the development of all online certification training and professional development projects.
Supervise marketing and design staff and multiple vendors to create, execute and manage marketing strategies, including email, direct mail, online promotions, telemarketing and events, to support partner acquisitions and meet sales goals. Develop quarterly marketing plans/budgets and sales tools to support tactical efforts. Manage development of corporate website, capabilities brochure, press releases, case studies, PowerPoint templates and advertorials.
Created/executed targeted direct marketing programs to drive sales and enhance brand awareness within prospect and existing customer base. Collaborated with senior management, Sales, Client Services and Product Development on product rollout and communications strategies. Supported Sales through development of marketing communications materials, including corporate website, Intranet, customer newsletter (distribution: 300 institutions), product sheets, customer success stories and sales proposals. Supervised Marketing Coordinator and vendors.