Paris, Île-de-France, France
BRAND DIRECTOR ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ DRIVE BRAND PLANNING TO ACHIEVE BRAND AND BUSINESS RESULTS EMPOWER BRAND TEAM BEHIND A STRONG BRAND STRATEGIC VISION. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Senior Marketer with 18+ years’ experience in France, and recently France and Nordics. Passionate by Sports, especially track&field, and tennis, sports values are intrinsically mine ; performance is in my objective, innovation and inspiration are drivers of excellence, team spirit is key. CAREER HIGHLIGHTS: ► launch nike+ innovation, in france, in partnership with apple ► Relaunch Nike Women Brand Strategy in France ►Host Nike Global assets in Paris during the 2003 Athletics World championships ► Elevate the Brand Planning role, within the new Global Business and Brand Planning Process ► Win with Team, in coaching, driving, leading, and inspiring them. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ KEY COMPETENCIES AND ADDED VALUE Leadership, Team Management, Mentoring & Coaching. Marketing Strategy, Category Brand Strategy (running and women). Sports Marketing Strategy. Retail Brand Strategy. Market research (esp consumers research). Global Project Management. Budget management. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ABOUT ME I’m firstly proud of my family, and absolutely love doing sports especially ski, reading books, traveling and discovering the world, being part of Olympic Games, … Always keeping in my mind “Carpe Diem” philosophy. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ MY TOP 2 FAVORITE QUOTATIONS ► “You don't win silver, you lose gold” Nike during 1996 Atlanta summer Games ► “Make of your life a dream, and of a dream, a reality”. Antoine De Saint-Exupéry ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
At Nike, our purpose is to unite the World through sport to create a healthy planet, active communities and an equal playing field for all. Purpose moves us. And through Made to Play, we’re pushing for a World where every kid has access to play and sport, especially in underserved communities. Because the access to Sport in Greater Paris, is even more challenging for Girls living in underprivileged area, we focus on the support she needs from us, from our Partners who operate daily base on the ground. in Greater Paris, We’re working with community partners Play International, Sport Dans la Ville (L dans la Ville) to level the playing field. Play equals power. #MadeToPlay Nike and our partners are getting more than 16 million kids active. https://purpose.nike.com/
// Lead marketing strategy for France and Northern European territories, with a main strategic focus on Paris. // Lead cross-category campaigns for the territory. // Responsible for identifying challenges for the Brand Team, consolidating the Paris Brand Concept Map, driving the new consumer research model and developing brand & business opportunities.
// Consolidate Brand concept maps at territory level, in gathering WE concept map and local stories. // Drive financial Brand investment : marketing functions and categories. // Own transverse Brand strategy connecting with all categories and functions.
// Be responsible for Brand Identity and Brand initiatives (x-categories), in all Nike Distribution : > nike owned doors > nike partnered doors > wholesale partners : key MPT doors (Marketplace Transformation doors), Key Accounts Partners (Go Sport/Courir/ Intersport) and other partners as categories specialists. // Coordinate all Retail Brand category lead managers to bring into life all seasonal initiatives for all sports Categories. // Manage the Retail Brand Team : retail Brand Categories Managers, MPT Managers, Products Presenter Manager and Ekins Manager.