Greater Boston
As senior public relations and communications manager at Barracuda, Anne Campbell finds new ways to use content to help IT security teams and channel partners stay informed about evolving threats, the latest industry research, security best practices, and more. Anne spent the first half of her career as a magazine and newspaper journalist, and she brings that editorial point of view to her work in public relations and content marketing.
Lead public relations, communications, and content activities to support overall business goals. Set editorial calendar for blog, social and thought leadership content, working closely with subject matter experts, writers, blog manager, designers, and other key stakeholders as needed. Write four to five blog posts per month, including Q&As with company thought leaders and customers. Manage relationships with external PR agencies, working with them to maximize media exposure through planned, targeted, and measurable programs. Partner with subject matter experts and Barracuda researchers to produce threat research reports, including monthly Threat Spotlight blog series and in-depth reports spear phishing and bot attacks. Coordinate production and launch of market research reports, working closely with the writer, research firm, and design teams. Lead PR for global product launches and other key initiatives. Create workflow processes and help manage incoming requests across PR, blog, social, and thought leadership content. Support channel commuications efforts, partnering closely with channel marketing team. Track key metrics across blog, social, and content. - Established blog subscription program, growing subscriber base to more than 16,000 in less than three years.
Established and maintained overall content strategy for B2B company specializing in security and data protection solutions for managed service providers. Managed day-to-day operations of company blog, setting editorial calendar, coordinating freelance writers and internal contributors, and editing all content. Wrote one to two blog posts per week, including ghost writing for a number of executives. Recruited regular guest bloggers. Wrote e-books and worked closely with freelance designer on layout. Created interactive quizzes and assessments. Oversaw editorial associate. Met regularly with external public relations teams to help coordinate their efforts. Tracked key metrics to show the influence of blog subscribers and content on revenue. • Grew blog subscribers 532 percent in less than 18 months, winning 2016 Content Marketing Award for Highest Subscriber Growth. • Launched a series of interactive quizzes and tools for MSPs to increase engagement and provide database enrichment, a project that was recognized as a Finalist in Best Use of Technology as Part of a Content Marketing Program in the 2017 Content Marketing Awards. • Conceived and launched SmarterMSP.com, a website focused on giving managed service providers the news, information, and advice they need to run their businesses more effectively. • Managed marketing launches for eight new products as well as rebranding of website and all collateral after company acquisition by Barracuda. • Coordinated the organization’s annual day-long off-site sales kickoff for more than 100 employees. • Established weekly Ask an MSP Expert advice column. • Developed Recipes for Success content campaign, a series of how-to guides designed to help educate the target audience on a variety of business and technical topics. Created accompanying Remix! With Chef Adam LaRock video series.
Managed a variety of content creation and editing projects for a range of customers, including complex projects for enterprise clients. Oversaw all aspects of the projects, including recruiting, training and managing writers, editors and fact-checkers as well as coordinating with the client and managing overall workflow to ensure that both deadlines and clients’ needs are met. Worked closely with development team to establish requirements for the new Helium Network platform and successfully transitioned all clients, projects and contractors after migration. Continued to meet regularly with the development team to discuss improvements and added functionality. Contributed research and ideas for pitches to potential clients. Prepared presentations and proposals to secure new business.
Research, report and write articles for publications and websites including QuizFest, Yikes!, M, vita!, Astrology.com and BlastMagazine.com. Served as interim editor of vita!, the alumnae magazine of Notre Dame Academy in Hingham, Mass. Edited stories, coordinated pages with freelance designer and proofed all final pages during the editor’s maternity leave. Worked as a freelance proofreader at Measured Progress, an educational publishing company, proofreading test forms, answer documents and manuals.
-Editor of the Georgetown Record, March 2010 to January 2011 -Editor of the Beverly Citizen, January 2011 to May 2011 Reported and wrote three to four news and feature stories a week. Assigned and edited two to three freelance stories per issue. Compiled and edited community calendars, event listings and news briefs. Conceived story ideas for upcoming issues and covered town hall, police, education, business and religion beats. Drew out all pages and coordinated with pagination to ensure design was executed and deadlines were met. Proofread all final pages. Used a content management system to post all online stories, including photo galleries and polls, and oversaw website to make sure it was regularly updated with at least three stories a day and any breaking news. Drove traffic to website using social networking sites like Facebook and Twitter. Monitored emails for story ideas and reader submissions. After being promoted to editor of the Beverly Citizen, also oversaw a reporter. Assigned three to four stories per week to the reporter and edited all stories written by the reporter.
Edited all stories written by assistant editor and editorial assistant, about 20 per issue. Assigned and edited one to two freelance stories per issue. Wrote all remaining stories and quizzes. Worked with photo editor and designer to coordinate photos and art for stories. Proofread all final pages, then made changes. Arranged and executed celebrity interviews. Conceived story ideas. Planned shipping schedules. Coordinated editorial interns. Helped launch teen bloopers magazine, Yikes!, and teen horoscope magazine, ASTROgirl. As interim editor-in-chief, also planned all issues, created pagination, approved all photos and layouts, wrote coverlines and worked with art director to finalize cover designs.