Vienna, Virginia, United States
With more than 20 years of experience in marketing leadership, I specialize in developing and executing comprehensive business development and marketing strategies that drive growth, stakeholder value, and innovation. At Gentex, I focus on bringing cutting-edge HomeLink smart home solutions to market while driving NOI improvements for our clients. My mission is to drive revenue, empower teams, foster partnerships, and deliver impactful strategies that resonate with stakeholders and reflect a commitment to technological advancement, integration and environmental responsibility.
Responsible for business development and partnerships for HomeLink Smart Home and Commercial Solutions, a Gentex platform focused on helping real estate owners and operators simplify smart property technology while improving long-term asset performance. We work across multifamily, build-to-rent (BTR), homebuilder, commercial, and workforce housing sectors to unify fragmented systems—access control, video surveillance, energy management, water management, broadband infrastructure, EV, and more—into a cohesive platform strategy. Backed by Gentex's extensive legacy in innovation, we help you avoid the pitfalls of incomplete, disjointed technology. For 30+ years, we’ve refined and delivered cutting-edge technology solutions that are smarter, safer, and more sustainable for everyone. Our focus is not technology for technology’s sake. It’s about: - Operational Simplicity – Consolidating vendors and reducing integration friction - Improved NOI – Creating measurable impact through insurance mitigation, energy efficiency, and recurring revenue strategies - Scalable Infrastructure – Designing systems that support portfolio growth and long-term ownership - Risk Mitigation – Helping owners address water, safety, compliance, and security exposure proactively - Strategic Differentiation – Delivering modern, sustainable property ecosystems that enhance resident experience and asset value HomeLink’s advantage lies in combining Gentex’s legacy in safety and embedded technology with a modern smart-property platform approach. If you’re evaluating how smart infrastructure can drive stronger operating performance—or simply want a strategic perspective on where the market is heading—let's connect!
Responsible for all aspects of marketing, B2B and B2C, for a SaaS-based technology integration company. Responsible for bringing the HomeLink Smart Home Solutions offering to market and managing the relationship, budgets, marketing and business development activities with GNTX, owner and steward of the HomeLink brand.
Reporting to the CEO as Vice President, responsible for all marketing to include partner marketing and communications, product launches, direct to consumer marketing, sponsorships, events (industry and owned), creative services, and PR. Managed team of 40+ marketing superstars.