São Paulo, São Paulo, Brazil
I help organisations transform complexity into meaningful brand experiences through strategic event marketing. With more than 12 years of experience, I have planned and delivered over 150 events, delivering event marketing initiatives across the Energy, Biotechnology, Telecommunications, Healthcare, FMCG and Heavy Machinery sectors. My expertise extends far beyond event execution. I bridge strategy and execution by developing the marketing ecosystem behind every event: from brand positioning and audience engagement to stakeholder management, sponsorships, integrated marketing communications, field marketing and flawless on-site execution. My goal is always the same: creating experiences that strengthen brands, build relationships and generate measurable business impact. Working across multicultural environments has become a defining part of my career. I have partnered with teams throughout Latin America while collaborating daily with stakeholders across North America, Europe and Asia, working seamlessly in Portuguese, English and Spanish, adapting strategies to different cultures, markets and business realities. My multidisciplinary background in Communications, Business Administration, Marketing and Event Management gives me a holistic perspective that allows me to connect business strategy with creative execution. Whether launching a new brand, leading a regional conference or managing executive customer experiences, as an Event Manager, I combine strategic thinking with operational excellence to create experiences that engage audiences while supporting commercial objectives. Career highlights include: - 150+ events delivered across 8 countries - NPS consistently above 90 - Management of marketing budgets of up to €1.5M - 92% reduction in international event costs - €1.4M+ earned media generated through brand activation Currently relocating to Europe and open to opportunities across EMEA, as well as remote international roles, where I can continue translating complexity into experiences that connect people with brands and support ambitious business goals. If that sounds like the kind of partner your team is looking for, I'd love to connect! 📞 +44 7882 757869 📧 [email protected]
Context: Brazilian integrated energy company and leading independent energy trader with €900M+ in annual revenue Main responsabilities: • Strategic scope → spearhead the company's marketing activation and field marketing strategies, aligning sponsorships, events, tradeshows and virtual experiences with commercial objectives • Team & vendor governance → direct agency relationships, supplier governance and lead a high-performing marketing team in a fast-paced environment • Data & analytics → establish KPIs and performance frameworks to measure social media engagement, lead generation and PR valuation through executive dashboards 🚀 Key highlight → led brand and marketing activation initiatives, through proprietary and sponsored events, generating over 1.4 million Euros in organic media value
Context: Canadian global biotechnology company, worldwide leader in yeast and fermentation solutions. Direct report to the VP based in Atlanta, USA Main responsabilities: • Regional strategy → drove regional marketing, corporate communications, and customer engagement initiatives across Latin America (LATAM) • Event & MICE → executed high-level conferences, executive meetings, incentive trips and technical customer-facing initiatives supporting regional business growth • Thought leadership → developed brand positioning and public relations programs to strengthen connections with key industry stakeholders and commercial teams 🚀 Key highlight → produced a trilingual paid industry conference with 25 speakers and 170 participants, achieving an NPS of 95
Context: Japanese multinational healthcare company and global leader in in-vitro diagnostics (IVD), providing diagnostic analyzers, reagents and digital healthcare solutions for laboratories and hospitals worldwide. Partnered directly with regional leadership based in Miami, USA Main responsabilities: • LATAM coverage & multi-country GTM execution → directed regional marketing, communications and go-to-market initiatives across Brazil, Chile, Colombia and Mexico, adapting strategies to different regulatory requirements, product portfolios and local market dynamics • KOL management → managed relationships with Key Opinion Leaders (KOLs), overseeing contracting processes, international travel logistics and regional communication strategies • Global alignment → coordinated regional marketing planning and strategic alignment between Latin American local markets and global corporate stakeholders 🚀 Key highlight: successfully delivered 40+ regional events throughout Latin America, maintaining an outstanding average NPS score of 92