Stockholm, Stockholm County, Sweden
What I do: → Create digital products → Facilitate strategic workshops → Embed ethics into AI → Lead upskillings courses & keynotes I’m the founder of Already, a business structure that allows me to work with organisations as an interim empowerment source. For over 20 years, I’ve helped companies create accessible, human-centred digital solutions while fostering a culture where we collaborate and support each other to thrive both inside and out. At the core of my work are three principles: empathy, curiosity, and playfulness. These values reflect my belief that life is all about people. From growing up in the north of Sweden (Norrlänning!), to living in Berlin and working in London, Rwanda, Uganda, and Tokyo, I’ve seen how meaningful connections drive impactful change. Now based in Stockholm, I bring these experiences into every project. Great design isn’t just about solving problems — it’s about creating environments where people feel seen, heard and valued. I’ve collaborated with brands like Spotify, H&M and ICA, and agencies such as Doberman, AKQA and DDB. Using tools like LEGO Serious Play, I align teams, spark creativity and deliver impactful results. I also lecture at Hyper Island and Berghs, sharing knowledge on Ethics & AI, Human-Centred Design, and Prototyping. Through Mentor Sweden, I support teenagers to set goals and navigate their future. I’m part of aeo, a trio of design advisors creating digital tools, streamlining workflows, facilitating workshops and helping organisations identify and address biases to thrive. Let’s connect and create something meaningful together. ❤︎
Already AB was founded in Stockholm in 2003 by Anna Lundqvist, then a 22-year-old design student at Berghs. Already steps in as a booster ⚡️ — bringing clarity, speed, and human focus to teams and products at companies like Spotify, H&M, IKEA, Kivra, Kry, ICA, BabyBjörn, LVMH, Bauer Media, Volkswagen... I help organisations move forward through: ➔ UX & product design – user research, prototyping, testing, implementation ➔ Digital concept & art direction – creating concepts that reflect real needs and behaviours ➔ Workshops & facilitation – LEGO® Serious Play®, design sprints, and custom formats ➔ Team & process development – boosting collaboration and alignment ➔ Ethical & inclusive design – making products more human and accessible Based in Stockholm and Berlin – now working from anywhere.
I frequently lecture at Hyper Island, holding courses on the • Ethics of UX • Power of Prototyping • Human Centered Design
Part of Brand development working with the Sustainability offers – Repair, Recycle, Remake, Rental and Reuse (Pre-loved). People in general use a garment 7 times before they throw it away. We worked a lot on helping people to take care of the things they have so they will last longer. I was also part of starting a Accessibility group within Business Tech and CX & Sales. Every 6th person has some kind of disability, and all of us have it sometimes. By starting implementing WCAG and creating awareness about Cognitive disabilities we created a structure for knowledge and inclusion.
During the pandemic helping patients to make a decision that is good both for them selves and the society. #ethicaldesign
Great to be back at Spotify. This time working with the User Platform Team; signup, 2FA/MFA and other security stuff.