Anna Hernández Royo

Merchandising & Planning at Karl Lagerfeld | MA in Fashion Business Management at VOGUE College of Fashion - UC3M | BSc in Business Sciences & Management at UPF

Spain

About

Experience

  • AWWG (Madrid, Community of Madrid, Spain)
    • Merchandising & Planning at Karl Lagerfeld ECI
      Jul 2026 - Present · 1 mo

      • Analyze historical sales data and trends to forecast product needs and support buying decisions. • Develop replenishment and assortment plans by location based on sales forecasts and store performance. • Monitor stock levels and product movement, managing transfers, markdowns and promotional actions. • Optimize inventory efficiency to reduce overstock and shortages while protecting margin. • Coordinate logistics and delivery timing to ensure product availability in season. • Support annual stocktakes and end-of-season return processes. • Collaborate closely with retail teams to coordinate pricing changes, launches, returns and promotions. • Maintain daily cross-functional communication to ensure smooth merchandise flow.

    • Merchandising & Planning at Karl Lagerfeld ECI
      Jul 2025 - Present · 1 yr 1 mo

  • Communication, Marketing & Showroom Coordination at Is Coming...
    Mar 2025 - Jun 2025 · 4 mos

    • Managed brand social media account, developing and publishing content aligned with brand image and campaigns. • Created and edited photo and video content for digital channels, product launches and brand communications. • Coordinated showroom operations for stylists, influencers and press, overseeing appointments, product handling and sample tracking to ensure accurate inventory flow. • Supported e-commerce and campaign shootings, assisting with on-set production needs, fittings and styling sessions with talent and creative teams. • Planned and executed brand events, presentations and showroom activations.

  • GAC at BBVA
    Aug 2024 - Sep 2024 · 2 mos

  • Auditor at AUDITSIS SL
    Jan 2024 - Aug 2024 · 8 mos

    • Supported audit planning and audit review processes across multiple engagements. • Performed internal control and risk analysis to identify potential exposure areas. • Executed audit tests and procedures in key areas (fixed assets, inventory, clients/suppliers, purchase/sales cycles). • Prepared working papers and audit evidence for senior review in line with audit standards.

  • Sales Assistant at Massimo Dutti
    Jun 2022 - Dec 2022 · 7 mos

    • Delivered personalized customer service and fashion product advice, ensuring a tailored shopping experience. • Maintained an organized and visually appealing store environment to enhance customer engagement. • Collaborated effectively with team members to achieve sales targets and drive business growth. • Consistently provided exceptional customer experiences, fostering loyalty and repeat business.