Anna Fonck Lazo

Luxury & Fashion Retail Executive | Sales & Customer Experience Specialist

Chile

About

Results-driven retail professional with extensive experience in luxury and fashion environments. Proven track record in sales growth, team leadership, customer experience, and visual merchandising. Bilingual (Spanish–English), highly skilled in relationship building, KPI management, and delivering premium service aligned with brand standards. Strong ability to increase conversion rates, average transaction value, and customer loyalty through strategic selling and operational excellence.

Experience

  • Personal Shopper at Self-employed
    Oct 2020 - Present · 5 yrs 10 mos

    Provide personalized shopping services, styling advice, and product recommendations to clients. Manage purchase processes including sourcing, order processing, deliveries, and returns. Build long-term client relationships through tailored customer service and trust. Maintain high customer satisfaction and repeat business through premium service standards.

  • G&G Joyeros (Lima, Peru)
    • Boutique Manager Swatch
      Feb 2018 - Aug 2020 · 2 yrs 7 mos

      Led a team of 3 sales associates to achieve store performance goals and operational excellence. Monitored KPIs including conversion rate, average transaction value, units per transaction, and net sales. Delivered coaching and performance feedback to improve productivity and sales results. Ensured compliance with visual merchandising standards and brand guidelines. Managed security procedures, inventory control, and loss prevention. Key Achievement: Increased store sales by up to 270% through effective upselling and cross-selling strategies.

    • Client Advisor MontBlanc Boutique
      Aug 2017 - Jan 2018 · 6 mos

      Delivered exceptional luxury customer service aligned with brand standards. Managed cashier operations and sales transactions. Maintained visual merchandising and store presentation. Contributed to sales targets and customer satisfaction goals.

  • Client Advisor at Louis Vuitton
    Nov 2013 - Mar 2015 · 1 yr 5 mos

    Achieved and exceeded monthly sales targets in a high-end retail environment. Built long-term client relationships through CRM and clienteling initiatives. Provided after-sales support and personalized recommendations. Captured customer data for follow-up and loyalty development. Assisted with inventory counts, stock management, and store operations.

  • Exeamedia Colombia Representative for Payless at Exea Media
    Aug 2010 - Mar 2015 · 4 yrs 8 mos

    Represented Exea Media Colombia in business meetings with Payless Dominicana. Managed reporting for monthly and annual performance reviews. Expanded company portfolio by approximately 50% through strategic relationship management.

  • Logistics Manager - Audiovisual Department at FUNGLODE
    Apr 2010 - Aug 2013 · 3 yrs 5 mos

    Coordinated logistics for events and audiovisual operations. Managed promotional materials (POP) and inventory. Maintained databases and administrative records. Provided VIP guest support and protocol services.