Frankfurt, Hesse, Germany
Bei LÄSSIG GmbH entwickle und steuere ich Paid-Kampagnen über Meta und Pinterest, optimiere Funnel-Logiken, analysiere KPIs und skaliere erfolgreiche Ads. Ich übernehme die strategische Planung, wähle relevante Touchpoints, verteile Budgets effektiv und stimme Kanäle aufeinander ab. Parallel betreue ich unsere B2B-Partner sowie Agenturen im Ausland, und halte die Fäden zwischen Branding, Performance und Marktanforderungen zusammen.
Responsible for the social media channels of all companies within the corporate group. Strategic planning of social media communication as well as creating relevant content adapted to the respective platforms (Instagram, Facebook, LinkedIn, TikTok).
Development and construction of social media channels, implementation of digital marketing (newsletter, Google Ads), marketing project management, inventory management, customer service, field sales customer acquisition, wine sales and export processing.
Project management, project conception, cost estimation and execution of wine seminars and events, wine consulting, wine sales, customer acquisition.
Active wine sales, customer consultation, products presentation, service