Bloomington, Indiana, United States
I am a brand enthusiast and recent Kelley MBA grad with a double major in Marketing and Entrepreneurship & Corporate Innovation. I'm driven by a commitment to authentic connections and a spirit of curiosity. I focus on creating memorable, customer-centered experiences by leveraging consumer insights, innovation, and disciplined growth strategies.
Johnson Center for Entrepreneurship and Innovation - researching and writing on topics in the corporate innovation space
The Scotts Miracle-Gro Company – Developed a brand, distribution, and promotion strategy to enter the Hispanic market on the Bonnie Plants brand
GLOBASE - Conducted a comprehensive market and pricing analysis for Dulceras Del Rio (Argentina), identifying unprofitable products and enabling the company to adjust pricing strategies, resulting in a new tool for accurate pricing of current and future offerings.