Fairfax Station, Virginia, United States
Hi, I’m Anna Waldron, a Marketing and Product Management student at the University of South Carolina’s Darla Moore School of Business (Class of 2027). I’m passionate about combining creativity, strategy, and connection to build experiences that make an impact—whether through events, social media, or digital storytelling. As President of the American Marketing Association at UofSC, I lead a team of student executives in planning high-impact networking events, community boosting collaborations, and experiential marketing opportunities that help members grow professionally and confidently. Previously, as Director of Media & Communications, I developed and executed our content and branding strategy—elevating our digital presence, increasing engagement, and ensuring cohesive messaging across platforms. In addition to AMA, I serve as an Experience Intern with the USC Alumni Association, where I help coordinate high-profile events including galas, receptions, and SEC football tailgates—managing logistics, vendor partnerships, and guest engagement to create memorable experiences that strengthen community connections. Previously, as a Marketing Intern at FUN GUY, I led an influencer seeding initiative engaging 100+ creators across platforms, driving brand visibility and digital growth. I also gained hands-on experience in SEO, trend research, and campaign strategy within a fast-paced startup environment. I’m motivated by curiosity, collaboration, and continuous learning—and I’m excited to keep growing as a marketer who creates authentic connections and drives meaningful results.
As I transition into the role of President, I look forward to advancing our chapter’s strategic initiatives and supporting another year of meaningful impact. As President, I am responsible for leading the strategic direction and operational execution of the chapter. Key responsibilities include: Overseeing all programming initiatives and finalizing the semester schedule to align with organizational goals. Leading chapter meetings and managing executive board functions to ensure effective coordination and performance. Representing AMA on the Moore School of Business Council and contributing to cross-organizational collaboration. Serving as the UofSC chapter delegate at national AMA leadership meetings to align local efforts with national objectives. This role focuses on advancing chapter performance, strengthening organizational structure, and enhancing the overall member experience.
- Actively participate in AMA meetings, workshops, and professional development events to expand knowledge in marketing strategy, branding, consumer behavior, and digital communications. - Collaborate with fellow members on marketing discussions, case studies, and networking activities that support career growth and industry readiness. - Stay informed on emerging marketing trends and best practices through AMA resources, guest speaker sessions, and industry-led programming. - Engage in campus and chapter initiatives to support a strong, connected marketing community.
Social Media Strategy & Content Development - Develop and execute multi-platform content strategies for Instagram and LinkedIn to promote key initiatives, weekly meetings, and flagship events such as the Spring Expo. - Create high-impact posts, stories, and video content to strengthen brand visibility and increase audience reach. Community Engagement & Brand Building - Serve as the primary point of engagement across social channels, responding to inquiries, managing interactions, and monitoring audience feedback to foster an active, positive online community. - Implement engagement tactics that enhance member involvement and reinforce organizational identity. Event Marketing & Communications - Coordinate promotional efforts for meetings and events across platforms such as GroupMe and Remind, ensuring timely communication of critical dates and announcements. - Drive event attendance and awareness by tailoring messaging to audience needs and leveraging platform-specific best practices. Key Highlights - Strengthened brand presence through consistent storytelling and data-informed content planning. - Enhanced event turnout and digital engagement through targeted promotional strategies.
I’ve worked as an Experience Intern with the USC Alumni Association, where I’ve supported the planning and execution of major events including the Homecoming Gala, President’s Receptions, Gamecock tailgates, a university-hosted golf tournament, and Launching Your Gamecock Journey: Charleston. My responsibilities have included: -Coordinating with vendors and campus partners for event logistics -Building and managing Eventbrite pages to track registration and communicate with attendees -Drafting event briefs to support internal planning and day-of execution -Assisting with layout planning for SEC tailgates to optimize vendor and activation placement -Assembling materials such as nametags, informational folders, and custom gift bags for guests -Creating branded assets including stickers and flyers for on-site activations and partner promotions -Helping maintain organized event storage and prepping supplies -Learning internal administrative processes including how to complete check requests and credit card forms -Contributing to the rebranding of the Student Alumni Association into the Future Alumni Network by assisting with messaging and engagement strategy This role has given me the opportunity to work across all phases of event planning and has strengthened my communication, project coordination, and problem-solving skills. I’m looking forward to continuing to grow through the rest of the experience.
- Participate in professional development workshops, chapter meetings, and industry-focused events to strengthen skills in marketing, sales, and business communication. - Collaborate with fellow members on chapter initiatives, service projects, and networking activities aimed at advancing professional growth and leadership potential. - Engage in training opportunities related to sales strategy, consumer insights, and project management, applying learned concepts to team-based and individual assignments. - Contribute to a strong, career-focused chapter culture by supporting recruitment events, attending guest speaker sessions, and connecting with alumni and industry partners.
As Director of Alumni Relations, I oversee communication and engagement between our chapter and its alumni network. I coordinate regular outreach to keep alumni informed about current initiatives, events, and member achievements. This includes managing email communications, maintaining contact databases, and ensuring consistent updates that strengthen our connection with past members. In this role, I focus on fostering long-term relationships with alumni, encouraging involvement in mentorship and networking opportunities, and highlighting ways they can continue contributing to the organization’s success. Through these efforts, I help bridge the gap between current members and alumni to build a more connected and supportive community. After an amazing semester, I am returning as an active and involved member and am thankful for the experiences this opportunity has given to me!
Led a team of junior coaches, ensuring a safe and engaging environment for up to 20 young swimmers (ages four to six) while maintaining professionalism. Developed promotional materials and leveraged social media platforms to attract new clients, significantly increasing visibility and expanding clientele from approximately 50 lessons in the initial years to 300 lessons in the most recent summer. Organized and coordinated a Mini Meet event, displaying strong event planning and execution skills. Served as a liaison between the Barrington Blue Fins Board and junior coaching staff, facilitating effective communication and collaboration to enhance program delivery
Designed personalized lesson plans to meet individual client needs, demonstrating strong understanding of customer preferences and learning styles. Created promotional materials and utilized social media platforms to attract new clients, starting with earnings of around $1,000 in the initial years and reaching $6,000 in the most recent summer through 30-minute lessons priced at $20 each. Cultivated strong relationships with clients, leading to a high rate of referrals and repeat business, highlighting customer relationship management skills.