Brooklyn, New York, United States
Experienced Creative Marketer and Art Director specializing in the fashion industry and e-commerce. Skilled in storytelling and digital marketing, and brand implementation. Adobe Creative Suite: *Photoshop, Illustrator, InDesign, Muse, Bridge Microsoft Office: *Excel, Word, Outlook, PowerPoint Additional Skills: *Art Direction/Production Management *Branding *Digital Photography and retouching *e-commerce *Social Media *textile print production
Inspired by beach towns around the world - we create wearable art that reflects the unique experience of being there - the nature, the culture, the vibe. The ultimate souvenir t-shirt.
Lead the global pivot to a story first driven marketing approach with a focus on 360 customer experience which has led to a +50% increase in revenue wow • Work closely with all channel owners in marketing, ecommerce, social media, influencer management, and community management they understand our messages and can adapt them for their channels • Liase between marketing team and creative to ensure cohesive storytelling from ideation to execution • Work with channel owners to modify and edit briefs to ensure stories are aligned across the company • Liaise between our storytelling team (directors) and our channel owners. • Monitor deadlines related to storytelling calendar and ensure ontime delivery of assets & briefs • Work with storytelling team to help develop story concepts and marketing calendar
• Lead content strategy through visual storytelling, execute social first brand building in target market • Build and manage social media channels, with full ownership on content calendar • Manage and art direct conceptual photoshoots while establishing brand proposition • Invest in brand awareness with focus on community building through influencers relations • Establish social relations and community building through online & offline integration
• Overseeing all creative for digital marketing, including social content, email campaigns, display & social advertisements and art directing all social/email marketing photography shoots • Optimize content value and performance through A/B testing, analytics and customer behavior • Formulate creative marketing and branding strategy to maintain brand identity and voice • Manage all social media channels to increase brand awareness
Undies.com, is Fashion at the First Layer. An e-commerce intimates start-up brand created with fashion, fit, design and comfort in mind. My responsibilities include: - Overseeing all creative for digital marketing, including social content, email campaigns, display & social advertisements and art directing all social/email marketing photography shoots - Partnering with Director of Marketing in developing marketing strategy to achieve business goals, drive short and long-term plans, while focus on brand launch and growth marketing. Resulting in 40% increase in total revenue monthly - Formulate social media and content marketing strategy to align with overall marketing and branding, resulting in 10% engagement increase - Optimizing marketing assets based on A/B testing, analytics and customer behavior, led to 1.5x lift in performance - Designing new website to maximize customer journey, led to 40% increase in monthly sales & 20% CPA decrease - Designing yardage prints for S/S 2017 collection - Collaborating with Brand Manager to formulate re-branding strategy, including new logo creation and art direction for photoshoots
My role, as the Creative Marketing Manager/Digital Designer, is to oversee all creative for digital marketing, including social content, email campaigns, display & social advertisements and art direction for all social/email marketing photography shoots.
Delta Galil is a leading international manufacturer of private label intimates and apparel for men, women, and children. I worked for their Burlen division in Midtown NYC. My responsibilities included: - Partnering with merchandisers to asses seasonal trends and choose color/design direction - Create yardage and placement prints for private label accounts such as Kohl’s, JC Penney, and Dillard’s - Designing innovative packaging which led to a 30% increase in the sale of Holiday multi-pack products - Formulate and implement brand strategy on social media platforms to increase brand awareness - Designing quarterly showroom presentation and market books.