Anna Sutherland

Team Lead Internal Digital Channels, Department of Conservation

Lower Hutt, Wellington, New Zealand

About

I’m a digital communications leader with 15 years of Government comms experience. I bring strategic clarity, creative energy, and a deep commitment to delivering content that works for staff, clients, and the public. My career spans content strategy, stakeholder engagement, web writing, and people leadership. I’ve led teams through major digital transformations, rebuilt websites and intranets, and shaped knowledge bases that thousands of staff rely on daily. I thrive in Agile environments and am known for my ability to build trust, influence direction, and deliver under pressure. Expertise: • coaching staff in digital communications best practice • delivering high-quality, accurate content to tight timeframes • stakeholder relationship management • accessibility and plain language leadership • strategic content planning and IA development.

Experience

  • Team Lead Internal Digital Channels at Department of Conservation (DOC)
    Apr 2026 - Present · 3 mos

  • Manager Digital Communications at Ministry of Social Development (MSD)
    Jun 2023 - Apr 2026 · 2 yrs 11 mos

  • Team Leader Online Content at Ministry of Education of New Zealand
    Jul 2021 - May 2023 · 1 yr 11 mos

  • Senior Advisor Online Content at Ministry of Business, Innovation and Employment
    Apr 2021 - Jul 2021 · 4 mos

    Seconded to update the content and improve the customer experience on the Managed Isolation and Quarantine (MIQ) website.

  • Senior Advisor Online Content at Ministry of Education of New Zealand
    May 2017 - Mar 2021 · 3 yrs 11 mos