Huntington Beach, California, United States
Sales Operations, Optimizing B2B selling tools, DTC order processing and fulfillment, Data Analysis, Project Management, Production Planning, Sales Support and Customer Service [email protected] When I'm not mountain biking you can find me down by the ocean in the waves of SoCal. I love the thrill and the freedom of the outdoors and have been fortunate to work with such amazing brands including Oakley, Nike, RESQWATER, Boardriders, and currently Liberated Brands. I use every opportunity to cultivate and project the heart and soul of a brand, as well as communicate the brand’s passion, core values, and vision. Over the course of my career I have been the person my co-workers rely upon to hold things together, coordinate and execute special projects, get our products to where they need to be, and to help put out the fires. As the action sports industry has grown and revolutionized our culture, I have also evolved in my roles to take on more responsibilities. My diverse background includes everything from connecting with brand loyalists and consumers, interacting with athletes and their agents, coordinating and completing special projects for product launches and key initiatives, and making sure sales and purchase orders are fulfilled on time. It has never mattered what task falls on my desk - as this often presents an opportunity to be challenged and learn a new skill during the process! ▸ Sales and Operations ▸ ERP Systems: SAP and Full Circle ▸ DTC eCommerce platform DSCO/Rithum ▸ B2B eCommerce & digital marketplace platform Elastic Suite ▸ OpenText/GXS Active Catalogue – Product Data Management ▸ Risk Management | Problem Solving ▸ Purchase Order Processing | EDI ▸ Domestic and Global Logistics ▸ Inventory Management ▸ Supply Chain | Warehousing ▸ Customs Regulations | Global Trade Management ▸ E-Commerce (Shopify and Amazon) ▸ Data Analytics and Reporting ▸ Strategic Planning ▸ Project Management ▸ Vendor Relations | Vendor Management ▸ Customer Service | Retail Sales ▸ Executive Assistance
Passionate about supporting Sales Teams, Wholesale and Drop Ship accounts, and Brand leads by leveraging technology, data, and process excellence to drive business success and help strengthen the connections with retailers and consumers. Skilled in Full Circle, SAP, Shopify, Amazon Seller Central, DSCO/Rithum, SPS Commerce, OpenText/GXS Catalogue, Homerun and Elastic Suite. • Manage daily Direct to Consumer order file in Full Circle for Nordstrom drop ship; monitor and update inventory and order statuses in vendor portal DSCO/Rithum. • Supervise the daily maintenance of the drop ship account’s order book, ensuring delivery in full and on time, with complete accuracy. • Align weekly with sales reps as it relates to drop ship account order volume, contract maintenance, and confirming styles are live on account’s sales channels. • Analyze seasonal DTC contract conversions to identify key styles to help maximize sales; monitor and maintain accurate DTC inventory feeds. • Coordinate with the Allocations team and warehouses to ensure drop ship order fulfillment, on time shipping to ensure proper service levels and expectations are met, process order cancellations and update orders statuses in the vendor portal. With all issues being addressed and resolved in a timely manner. • Work closely with Demand Planners, Merchandisers, Production, Brand leads and Catalog team during seasonal integrations to help generate online B2B catalogs for Billabong, RVCA, Volcom, Quiksilver, Roxy, Captain Fin and Spyder. • Provide data validation and B2B content support alongside our internal team to optimize the B2B platform, with a sense of urgency for revenue processing and a tight GTM deadline. • Assist with data and product management across Full Circle, the B2B platform, Centric and GXS to avoid downstream issues and drive business success.
• Direct to Consumer EDI Processing for E-commerce accounts, managing order files, contracts, and 3rd party networks • Create and update financial and analytical reporting tools using data from SAP to help support sales planning, forecasting, and budgeting • Manage daily EDI Error Log to analyze and resolve EDI concerns for both wholesale and DTC accounts. Problem solve EDI failures by investigating purchase order data, SAP errors, Liaison EDI Notepad, and customer master / account set-up • Work alongside customer accounts, their 3rd party network provider, and the EDI team to onboard new customers, including agreements and EDI / SAP testing • Manage daily Direct to Consumer order file in SAP, monitor and update customer vendor portals to include DSCO/CommerceHub, Hingeto, and SPS Commerce • Analyze seasonal DTC contract conversions to identify key styles to help maximize sales; monitor and maintain accurate DTC inventory feeds • Monitor EDI 846 inventory files and confirm styles are live on account’s sales channels • B2B Elastic platform administration including seasonal activation sales tools, the creation of UPCs/catalogs/and order forms to support and provide training for the sales teams • Work daily with the Technical B2B team to strategize Elastic platform: new features, bug fixes, discount management, communications, and all U.S. project requirements for development and production • Regression testing for new B2B releases; daily monitoring of the Elastic platform email queue
I oversaw Operations, Production Project Management, and Customer Service, and I was in charge of everything involved with getting our products onto store shelves. I ensured every sales and purchase order was fulfilled and taken care of on time and accurately. I managed a warehouse of inventory, logistics, supply and demand, and shipping domestically and internationally. I planned, executed, regulated, and completed the successful production of RESQWATER on a scheduled basis while managing and strategizing for potential and unforeseen risks. When I wasn't driving the movement of our products, I found ways to improve operational processes, save on the budget, discover new avenues for sales, and brainstormed ways to reach new audiences. . . . . . . . . . . . . . . . RESQWATER is designed to help the natural recovery process after a workout or celebration. The premium ingredients help flush toxins and replenish nutrients to support hydration and endurance, and will also help protect against muscle soreness, inflammation, and fatigue. At RESQWATER our mission is to enhance the productivity of millions around the world daily who look to celebrate life and maximize the day ahead! You can find our products in larger retailers such as Target and Total Wine & More, online with Amazon and Walmart.com, in specialty health and wellness stores, and of course on our website - www.resqwater.com. Contact me if you want to learn more: [email protected]
Working for Oakley was an incredible experience, and it is where I learned how effective I am as a professional in a supporting role. My co-workers described me as the “glue that holds the department together”, and I am proud of that. For 17 years I worked as the Sports Marketing Coordinator, gradually taking on and assisting more sports marketing managers and their athletes. I helped oversee marketing campaigns and promotions for several action sports categories including mountain biking, cycling, skiing, snowboarding, surfing, skateboarding and wakeboarding. My primary role was to serve as the liaison between our professional athletes, their agents and family members, influencers, and Oakley’s marketing managers. These are just some of the amazing athletes I worked with: Motocross athletes Ryan Dungey and Ricky Carmichael; Mountain Bikers and Cyclists Kyle and Rachel Strait, Cameron Zink, Lance Armstrong and George Hincapie; Snowboarders Shaun White and Gretchen Bleiler; Skateboarders Ryan Sheckler and Curren Caples; Surfers Kolohe Andino, Gabriel Medina, and Sage Erickson. My job was often wide-reaching and as the company grew into a major brand, so did my list of duties. I handled the processing of athlete contracts and bonuses, SAP data management, invoicing, social media, email correspondence, logistics, vendor management, payments, and shipping our products to major events such as the Olympics, X Games, and Tour de France. It was imperative that our products make it to their destinations and into the hands of the correct athletes because so much was at stake, and there was no room for mistakes. I am so grateful for the opportunity to work for Oakley. You let me test my capacity, strengthen my confidence into becoming an effective and engaging communicator, and I evolved into a true professional because of it.
As the customer service and dealer support representative, I addressed all customer and dealer issues and ensured effective and long term problem resolution. Everything was documented in SAP. Within a year I was quickly promoted to Sports Marketing Coordinator.