Anna Schumacher

About

CRM, Digital & Mobile Apps | Project Manager & Product Owner

Experience

• Senior Project Manager App & Mobile CRM at REWE Group
  Jul 2021 - Present · 5 yrs 1 mo

• GALERIA Karstadt Kaufhof GmbH (Full-time · 1 yr 3 mos)
  • Digital Conversion Manager | Product Ratings & Reviews
    Oct 2020 - Jun 2021 · 9 mos

  • Digital CRM Manager
    Apr 2020 - Oct 2020 · 7 mos

• Pixum (Full-time · 2 yrs 3 mos)
  • Product Owner Mobile Apps
    Sep 2017 - Jun 2019 · 1 yr 10 mos

    Product Owner of the "Pixum Photo World" App o Strategic development in conjunction with the development team @ CEWE cooperation Product Owner within an agile iOS development team @ Pixum o Strategic development of the "Pixum Phone Cases" and "Pixum Calendar" Apps

  • Project Manager Mobile Apps
    Apr 2017 - Jun 2019 · 2 yrs 3 mos

    Strategic development of the Mobile Apps area within the organisation o Continuous development of the new "Pixum App" together with the PO o QA o Localisation in 12 countries o ASO support (creation of app store copy and graphical elements, app releases) o Copywriting in German and English / creation of graphical elements with the Graphics department o 2nd level support Mobile CRM o Push notifications o Push and email marketing automations Content Management / Web-to-app traffic optimisation o Creation of relevant apps landing pages o Cross-channel promotion and web-to-app traffic optimisation (app store badges, teaser, smart app banner, etc.)

• Mazda Motor Europe (5 yrs 2 mos)
  • Coordinator CRM / CIM
    Aug 2013 - Mar 2017 · 3 yrs 8 mos

    Product Owner "My Mazda" ownership platforms (website and app with SSO) o Strategic development with partner agencies o Localisation in 23 countries o Maintenance and 2nd level support (e)CRM - pan-European Customer Dialogue Programmes (online / offline) o Welcome Package (email, print) o Service Reminders (email, sms, push, print) o Optional Extended Warranty Reminders (email, sms, push, print) o Seasonal eDMs (e.g. for new model launch) Product Owner "Digital Service Record" (pan-European service database) o Feature development, localisation & maintenance in conjunction with the development team in Belgium European Centre of Excellence to the National Sales Companies Interdisciplinary project management and supervision of international agency partners Budget planning and controlling; purchase order and invoicing management; finance forecasts and closing

  • Bachelor Thesis & Intern / Temporary Help
    Feb 2012 - Jul 2013 · 1 yr 6 mos

    Online Marketing Support: o Re-design and re-launch of the European Mazda websites e(CRM): o Support in all customer dialogue programmes After Sales Marketing: o Seasonal After Sales print campaigns Administration & general support to the team