Anna Maria Lamch

Digital Creator & Content Strategist | Passionate about Spanish Art (Sorolla) & Neurodydactics | UX Design Background

Poland

About

Welcome to the intersection of Art, Science, and Digital Strategy. I am a Digital Content Creator and Strategist with a background in Pedagogy (MA) and UX Design. This unique combination allows me to build digital experiences that are not only aesthetically pleasing but also deeply rooted in educational psychology, cognitive science, and modern pedagogical principles. What I focus on currently: Spanish Art & Culture: I run a dedicated project focused on the life and light of Joaquín Sorolla. My goal is to translate classical art history into engaging digital storytelling that resonates with modern audiences. Neurodydactics: I am fascinated by the development of the child’s brain and how we can use neurobiology to create better educational environments. Strategic Communication: Using my UX toolkit, I design content that is intuitive, accessible, and emotionally impactful. Why this mix? My transition from UX Design to high-value content creation was driven by a desire to combine my technical skills with my passion for Spanish heritage and education. I don't just "create posts" :) I design educational journeys. Current Status: Digital Nomad / Location Independent. I am based wherever my projects or passions take me ;) whether it’s the Mediterranean light of Alicante or a creative hub in Warsaw. If your project requires my presence, I’m just a flight away...

Experience

  • MagicCraft Ltd. (2 yrs 1 mo)
    • Digital Content Creator
      Jan 2025 - Present · 1 yr 7 mos

      Currently, I’m supporting the team as a freelance video designer, focusing mainly on creative video content: – Edited and created promo and ad videos for the brand – Adapted formats for different platforms (X, Instagram, etc.) – Helped with visual storytelling – choosing scenes, pacing, and overall tone This freelance role lets me stay involved in the creative process while continuing to sharpen my editing and design skills.

    • UX Designer & Digital Content Creator
      Oct 2024 - Jan 2025 · 4 mos

      After my internship, I stayed on as a Junior Designer, working across both UI and content creation: – Designed game character avatars and various UI elements – Came up with ideas and created promotional videos from scratch – Expanded the follow banner series – from design to final edits – Produced video content – often handling the whole process, from concept to final cut This role gave me a lot of creative freedom and helped me improve both my design and storytelling skills.

    • Intern
      Jul 2024 - Sep 2024 · 3 mos

      During my internship, I worked on real projects and learned a lot about designing for both games and marketing: – Designed landing pages, promo screens, and UI components – Helped refresh the game's interface to make it more user-friendly and modern – Created product page designs for tablet and mobile versions – Designed event banners (follow banners) for community campaigns – Edited my first video materials for social media (X, Instagram) It was my first experience working in a fast-paced, creative environment – and I loved every second of it!

  • Cosmetologist at Auri- Kosmetologia Profesjonalna
    Nov 2015 - Jun 2023 · 7 yrs 8 mos

    My experience as a cosmetologist at Auri salon inspired me to pursue UX studies and helped me develop key skills: – Understanding technology and user needs: working with modern technologies for skin reconstruction highlighted the lack of intuitiveness in device interfaces, sparking my interest in design – Customer service & empathy: skills in building relationships and providing customer service have made me better at understanding user needs and creating user-friendly solutions – Problem-solving: the flexible problem-solving approach I developed in my cosmetology work helps me tackle challenges in design projects – Time management & organization: organizational skills honed in the cosmetology industry ensure I deliver projects on time and efficiently – Aesthetic sensitivity & creativity: years of cultivating creativity and aesthetic sensitivity contribute to my ability to create visually appealing and functional designs

  • Sales and Service Consultant, SAP handling at SEPHORA
    Nov 2012 - Nov 2015 · 3 yrs 1 mo

    My experience as a consultant at Sephora helped me develop key skills for UX design: – Client communication: working with diverse customers helped me better understand and address user needs – Problem-solving: my customer support experience strengthened my ability to create intuitive interfaces – Trend awareness: keeping up with makeup and cosmetic trends enables me to design solutions that meet market expectations

  • Staff Member at Missionaries of the Sacred Heart
    Jul 2008 - Sep 2008 · 3 mos

    During my time at the Missionaries of the Sacred Heart, I developed key skills for UX design: – Time Management: effectively managed tasks and deadlines – Intercultural Communication: worked with people from diverse backgrounds – Organizational Skills: improved task organization and teamwork – Teamwork, Discipline, and Flexibility: strengthened adaptability and collaboration