Anna Liebenow

Building something new in Pre- & Postnatal Fitness | Ex Zalando Strategy & Growth Lead | Mom of Two

Berlin, Berlin, Germany

About

I’m building an online platform for women’s health & well-being, with a special focus on pre- and postnatal fitness. Previously, I have led strategy and growth teams at Europe’s leading digital platforms and co-founded a startup. Now, as a mom of two toddlers I am passionate about women’s well-being - because I know first hand how important it is for women to feel healthy, supported and strong during pregnancy and postpartum. If you’re active in women’s health, fitness, femtech, or maternal well-being, I’d love to connect and exchange perspectives.

Experience

  • Founder | Building in Pre- and Postnatal Fitness at Self-employed
    Oct 2025 - Present · 9 mos

    Building an online platform for women’s health & well-being, with a special focus on pre- and postnatal fitness.

  • Zalando (Berlin, Germany)
    • Head of Platform Order Experience
      Nov 2022 - Sep 2025 · 2 yrs 11 mos

    • Lead Strategy & Business Development | Connected Retail
      Jan 2022 - Oct 2022 · 10 mos

    • Lead Business Development | Connected Retail
      Aug 2020 - Dec 2021 · 1 yr 5 mos

  • Head of Businesswear at ABOUT YOU GmbH
    Nov 2019 - May 2020 · 7 mos

  • Co-Founder & CMO at Gardoré
    Nov 2017 - Nov 2019 · 2 yrs 1 mo

    First curated online-marketplace for women's business fashion. Funded by Antler (antler.co), among others. Acquired by About You GmbH in 2019.

  • Senior Consultant at Kurt Salmon, part of Accenture Strategy
    Apr 2015 - Jan 2018 · 2 yrs 10 mos

    Strategy consulting with focus on fashion retail and brands.