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Commercial professional with 15+ years of international experience across tourism, cruises and hospitality. What has driven my career has always been the same: building meaningful partnerships and creating commercial opportunities that generate sustainable growth. Having worked with international hotel brands, cruise companies and global travel partners, I've developed a strong understanding of diverse markets, cultures and customer needs. Speaking four languages has also allowed me to build lasting relationships across Europe and Latin America. Today, my professional interests focus on three areas: Commercial Strategy, Business Development and Hospitality Technology. Beyond work, I enjoy nature, travelling, discovering new cultures and spending time with my family and friends. I believe curiosity, continuous learning and genuine human connections are the foundations of both personal and professional success.
▸ Led commercial strategy across hotel portfolio, managing negotiation with tour operators and corporate clients. ▸ Oversaw contracting, budget management, forecasting, and international trade fair representation. ▸ Developed the MICE & Events segment from scratch, achieving +300% revenue growth in just 12 months. ▸ Contributed to the opening and ramp-up of two new hotels, delivering +15% YOY budget overperformance. ▸ Built stong key partnerships with Jet2 Holidays, TUI, EasyJet Holidays + key TTOO ▸ Managed agency consortia and led business acquisition and loyalty programs.
▸ Designed and executed international B2B and B2C commercial strategy for one of Europe's leading cruise groups. ▸ Led and developed commercial teams across multiple markets, overseeing budget control and P&L accountability. ▸ Exceeded B2C sales targets by +25% annually over 4 consecutive years through targeted campaigns and pricing optimization. ▸ Managed trade fairs, fam trips, commercial campaigns and in-depth reporting and analysis
▸ Implemented the LATAM market sales project from inception, coordinating cross-functional sales teams. ▸ Launched an international customer service centre to support B2B and B2C operations in the region. ▸ Managed financial controls, cost optimization, and detailed reporting and analysis.
Greater Madrid Metropolitan Area
Greater Madrid Metropolitan Area